The number of complaints relating to sexist advertising has soared over the last few years, according to the latest figures from the Advertising Standards Authority (ASA).The research reveals that the number of people objecting to the gratuitous use of female stereotypes in ads such as Yves Saint Laurent’s Opium poster, which featured a naked Sophie… Continue reading Complaints Against Sexist Advertising Soar
IPC’s flagship celebrity gossip title, Now, is boosting its next edition with a special Sex In The City fashion supplement to coincide with the launch of the new series on Channel 4.The 16-page colour supplement will be covermounted on the magazine and will show readers how they can achieve the latest looks from the popular… Continue reading Now Boosts August Edition With Sexy Supplement
Chrysalis was seen in focus yesterday, down 0.71% after confirming the sale of its television assets to a group of former ITV executives (see Chrysalis Makes £45m TV Sale To Former ITV Heads).Capital was also in the spotlight, up 4% after RAJAR listening figures for the second quarter of 2003 came in above analysts expectations.Broader… Continue reading Sharewatch: Chrysalis Falls Following Sale Of TV Arm
Pigs aren’t seen flying over West London too often, but yesterday they were regularly buzzing the Old Actonians cricket ground as an MRG XI pipped BMRB in a match of several twists and turns.Champagne moments included Nick Hiddleston’s balletic attempt to take an early catch as the ball passed by many yards away; Rob Laurence’s… Continue reading MRG Edge Home In Game Of Twists, Turns And Flying Pigs
The increasing popularity of Freeview is helping to boost the share of viewing for digital and cable-only channels, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial broadcasters are gaining ground in the battle for ratings, with their combined share of viewing rising to almost 24% in the second… Continue reading Freeview Helps Boost Multi-Channel Viewing
Big Brother has long been heralded as Channel 4’s cash cow and is undoubtedly its biggest TV event of the year, providing advertisers with highly sought after access to the elusive 16 to 34 year-old audience. However, the fourth series of the reality TV extravaganza failed to hit the highs achieved in previous years and… Continue reading What’s The Big Deal About Big Brother?
National homeless charity, Shelter, has harnessed the popularity of Channel 4’s Big Brother, with an ad campaign to raise awareness of the plight of the homeless.The campaign, designed to emphasise exactly what eviction means in the real world, ran across Channel 4’s official Big Brother website and SubSites.co.uk to coincide with the end of the… Continue reading Shelter Uses Big Brother Hype To Highlight Homelessness
Granada has secured Budget Insurance Services to sponsor the motoring strand on its Men & Motors channel.The six-month deal will see the company’s motor insurance brands, Budget and Dial Direct, sponsor all car and motor related output on the channel, including programmes such as Motorsport UK, British Rally Championship 2003 and Driven.Men & Motors recently… Continue reading Granada Revs-Up With Men & Motors Sponsorship
Chrysalis was seen in focus yesterday, down 0.71% after confirming the sale of its television assets to a group of former ITV executives (see Chrysalis Makes £45m TV Sale To Former ITV Heads).Capital was also in the spotlight, up 4% after RAJAR listening figures for the second quarter of 2003 came in above analysts expectations.Broader… Continue reading Sharewatch: Chrysalis Falls Following Sale Of TV Arm
First quarter underlying revenues at GWR Group were up by 0.4% year on year, driven by a good performance at the Local Radio Group (LRG).Strong national spend helped push LRG’s Q1 revenues up by 8%. At Classic FM, however, advertising has remained volatile, with a 16% dive in Q1 revenues, largely as a result of… Continue reading Local Radio Group Helps GWR Stay Positive
