The J-ET electronic trading and accountability system for commercial radio campaigns has marked almost a full year of operation with a seminar to discuss the future development of the product.Senior sales point and agency subscribers attended the seminar at the IPA’s offices in Belgrave Square and provided enthusiastic support for the system, which now manages… Continue reading J-ET Subscribers Unite To Discuss Future Development
BSkyB’s monopoly over top-flight English football looks set to come to an end after the European Commission warned it will force the Premier League to auction off its football right packages individually.The EC insists it will not be pressured into letting BSkyB walk away with all three gold, silver and bronze packages of 138 live… Continue reading BSkyB Could Face Red Card Over Premiership Rights Bid
The Sunday Telegraph has secured mobile phone service operator, 3, to sponsor its special Premiership football supplement.The 36-page supplement, which will be published later this month to coincide with the start of the new football season, will feature a range of commentary and analysis including Gary Lineker’s view on the future prospects of every Premiership… Continue reading Telegraph Secures 3 To Sponsor Premiership Preview
The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them.Also On MediaTel Insight Today…US B2B Print Ad Revenues Dip 1.1% In MayUS business to… Continue reading MediaTel Insight: US Recovery Remains Tentative And Slow
The number of complaints relating to sexist advertising has soared over the last few years, according to the latest figures from the Advertising Standards Authority (ASA).The research reveals that the number of people objecting to the gratuitous use of female stereotypes in ads such as Yves Saint Laurent’s Opium poster, which featured a naked Sophie… Continue reading Complaints Against Sexist Advertising Soar
IPC’s flagship celebrity gossip title, Now, is boosting its next edition with a special Sex In The City fashion supplement to coincide with the launch of the new series on Channel 4.The 16-page colour supplement will be covermounted on the magazine and will show readers how they can achieve the latest looks from the popular… Continue reading Now Boosts August Edition With Sexy Supplement
The number of complaints relating to unsolicited text messages has shot up eight fold in the past year, according to new figures from The Independent Committee for the Supervision of Standards of Telephone Information Services (Icstis).The industry regulator, which monitors premium rate calls and text messages, said that 90% of the 3,500 complaints it received… Continue reading Watchdog To Crack Down On Unsolicited Text Message Ads
The media sector was a hive of activity last week following the release of the latest RAJAR figures for the second quarter of 2003 (see RAJAR Results Q2 2003: Strong Performance For National Commercial Radio).The results presented a mixed picture of the sector, but were greeted with little cheer from the market. Capital was seen… Continue reading Sharewatch: Radio Groups In Focus After RAJAR Results
Sky Sports has secured independent brewers, Spitfire Premium Kentish Ale, to sponsor the test match cricket series between England and South Africa.The deal, brokered by Shepherd Neames, marks Spitfire’s first ever sponsorship deal with Sky Sports, which was chosen because of its strong male audience. The sponsorship will run across the test highlight shows, which… Continue reading Sky Secures Spitfire For Test Cricket Sponsorship
The Daily Mirror has announced that 45 jobs are to be axed across its editorial division, as part of a wider cost cutting initiative launched by its recently appointed chief executive, Sly Bailey.Announcing the job cuts a spokesman for Trinity said: “The move is part of a wider review at the paper and the job… Continue reading Jobs Go At The Daily Mirror As Cost Cutting Continues
