Analysis of the latest RAJAR listening figures for the second quarter of 2003 reveals a positive performance for All Commercial Radio, which saw its share of listening increase by 0.4% points period on period. Meanwhile, the lead enjoyed by All BBC was narrowed by a 0.5% points decline.All National Commercial also performed well during the… Continue reading RAJAR Results Q2 2003: Strong Performance For National Commercial Radio
MediaTel.co.uk and MediaGuardian.co.uk have joined forces to provide enhanced promotional opportunities for media owners wishing to reach key media audiences online.The partnership has secured Capital Radio Group as its first broadcast customer – as sponsors of the RAJAR results, released today.The sponsorship involves bespoke micro-sites to showcase Capital Radio’s seven brands: Capital FM, Capital Gold,… Continue reading Media Websites Team Up To Offer RAJAR Sponsorship
The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in the Radio reports section on the left.The following stations are reporting nationally for the first time: Mean Country.New national TSA reports this quarter are… Continue reading RAJAR Results Q2 2003: Local Commercial Stations
Forrester Research forecasts that the US ecommerce sector will be worth $230 billion by 2008. Whilst growth has slowed since the boom period of 1997-2002, more and more people are connecting to the web and retailers are improving their services each year, ensuring that online retail will continue to rise for some time yet.Also On… Continue reading MediaTel Insight: US Ecommerce On The Up
The ASA has refused to uphold almost 200 complaints against a national press ad for Easyjet that featured a woman in a bikini next to the headline “Discover weapons of mass distraction”.The watchdog launched an investigation into the ad for the budget airline after 186 people complained it was demeaning to women and trivialised the… Continue reading ASA Refuses To Blast Weapons Of Mass Distraction Ad
Capital Radio fell 2.97% yesterday after Bridgewell Securities cut profits and earning forecasts for the group ahead of the release of tomorrow’s RAJAR results for the three months to June 2003, which it expects to be disappointing.UBM was also seen in focus, up 14.72% after posting a 12% rise in pre-tax interim profits to £45.5… Continue reading Sharewatch: Capital Falls On Negative Forecasts
Capital FM has secured a deal to promote fabric softener brand Comfort Vaporesse through a series of sponsored radio campaigns across its network.The advertising activity will run across all mid-morning shows outside of London, including Hampshire, Sussex, Kent, Oxford, Birmingham, Wales and Central Scotland.The campaign will feature a competition offering listeners the opportunity to win… Continue reading Capital Goes Soft With Comfort Sponsorship Deal
Emap Performance has appointed Vikki Timmons as head of marketing for television, across its portfolio of seven digital music channels.Timmons, who takes up the role next month, will be responsible for all aspects of affiliate and consumer marketing across Emap’s range of television channels, which includes cross-media brands such as The Box, Smash Hits, Kiss,… Continue reading Emap Appoints New Head Of Marketing For TV
BSkyB’s in-house advertising unit has created a TV campaign to promote the launch of National Magazine Company’s new title, Shop!.The campaign, which is the first to be produced by Sky’s creative agency for an external client, will see a series of 10 second spots air across Channel 4, Five, E4 and Sky media channels during… Continue reading Sky Launches First In-House Ad Campaign For NatMags
Rupert Murdoch’s News Group Newspapers (NGN) has appointed former Barclays marketer Belinda Furneaux-Harris as its new marketing director.The company, which publishes The Sun and News Of The World, has been without a senior marketer since Nick Canning left last year. He was temporarily replaced by promotions director, Andy Agar, who resigned in March to set… Continue reading News Group Appoints New Marketing Director
