Analysis of the latest RAJAR listening figures for the second quarter of 2003 reveals a positive performance for All Commercial Radio, which saw its share of listening increase by 0.4% points period on period. Meanwhile, the lead enjoyed by All BBC was narrowed by a 0.5% points decline.All National Commercial also performed well during the… Continue reading RAJAR Results Q2 2003: Strong Performance For National Commercial Radio
MediaTel.co.uk and MediaGuardian.co.uk have joined forces to provide enhanced promotional opportunities for media owners wishing to reach key media audiences online.The partnership has secured Capital Radio Group as its first broadcast customer – as sponsors of the RAJAR results, released today.The sponsorship involves bespoke micro-sites to showcase Capital Radio’s seven brands: Capital FM, Capital Gold,… Continue reading Media Websites Team Up To Offer RAJAR Sponsorship
The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research.The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were up… Continue reading Cinema Goes From Strength To Strength
There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits Group.Also On MediaTel Insight Today…Paid Search Will Boost Modest US Online Ad GrowthThe huge success of the paid search advertising market will… Continue reading MediaTel Insight: UK TV Sees Media Deflation, US Set For Inflation
The Guardian is to sponsor the official guide to this year’s Edinburgh festival guide, which will be available free to all festival-goers.The A5 guide, which will take on a similar guise to the paper’s Saturday listings supplement, The Guide, will be supported by activity across this year’s six festivals; the Tattoo, Jazz, Books, Fringe, International… Continue reading Guardian To Sponsor Edinburgh Festivals Guide
The ASA has refused to uphold almost 200 complaints against a national press ad for Easyjet that featured a woman in a bikini next to the headline “Discover weapons of mass distraction”.The watchdog launched an investigation into the ad for the budget airline after 186 people complained it was demeaning to women and trivialised the… Continue reading ASA Refuses To Blast Weapons Of Mass Distraction Ad
Capital Radio fell 2.97% yesterday after Bridgewell Securities cut profits and earning forecasts for the group ahead of the release of tomorrow’s RAJAR results for the three months to June 2003, which it expects to be disappointing.UBM was also seen in focus, up 14.72% after posting a 12% rise in pre-tax interim profits to £45.5… Continue reading Sharewatch: Capital Falls On Negative Forecasts
Capital FM has secured a deal to promote fabric softener brand Comfort Vaporesse through a series of sponsored radio campaigns across its network.The advertising activity will run across all mid-morning shows outside of London, including Hampshire, Sussex, Kent, Oxford, Birmingham, Wales and Central Scotland.The campaign will feature a competition offering listeners the opportunity to win… Continue reading Capital Goes Soft With Comfort Sponsorship Deal
Emap Performance has appointed Vikki Timmons as head of marketing for television, across its portfolio of seven digital music channels.Timmons, who takes up the role next month, will be responsible for all aspects of affiliate and consumer marketing across Emap’s range of television channels, which includes cross-media brands such as The Box, Smash Hits, Kiss,… Continue reading Emap Appoints New Head Of Marketing For TV
BSkyB’s in-house advertising unit has created a TV campaign to promote the launch of National Magazine Company’s new title, Shop!.The campaign, which is the first to be produced by Sky’s creative agency for an external client, will see a series of 10 second spots air across Channel 4, Five, E4 and Sky media channels during… Continue reading Sky Launches First In-House Ad Campaign For NatMags
