Telewest shareholders can expect to receive only 1.5% of the firm’s equity once restructuring is completed, the cable company has announced.Following in-depth negotiations, it has been agreed that bondholders will get 98.5% of Telewest shares. A deal by which they would have received 97% of the equity was previously rejected as insufficient.“Telewest confirms that it… Continue reading Telewest To Reduce Shareholder Stake
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening.The restructure will see Pringle move from his current role as group programme director to the newly created position of managing director of 95.8 Capital FM. The… Continue reading Capital Shakes Up Management To Win Back Listeners
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
Advertisers are overlooking older consumers, particularly those aged between 50 and 64, despite their high disposal income and increasing presence in society, according to the latest research from Datamonitor.The Targeting Seniors Effectively study reveals that older people are the most affluent segment of European society, both in terms of income and wealth. However, it claims… Continue reading Marketers Are Missing Out On The Grey Pound
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America.Also On MediaTel Insight Today…European Cinema Admissions Top 1 Billion In 2002The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s… Continue reading MediaTel Insight: Young People Spend More Time Online Than Watching TV
Pearson was seen in the spotlight after Morgan Stanley predicted a weak set of results for the group. Shares fell 3.8% week on week after the broker forecast that advertising revenues at the Financial Times are not expected to show any recovery until 2005 (see Weak Advertising Expected At FT In Pearson Results).ITV partners, Carlton… Continue reading Sharewatch: Pearson Falls On Weak Guidance
Hachette Filipacchi’s young women’s title B is to feature a special edition of OK magazine in a unique promotion designed to raise the profile of both titles.The September edition of B magazine will include an 84-page edition of Northern and Shell’s veteran celebrity title OK, in an attempt to cash in on the current obsession… Continue reading Hachette Teams With OK Magazine For Special Promotion
ITV partners Carlton and Granada are considering plans to create a division to combine their regional, national and international news operations as part of their proposed £2.6 billion merger.The news operation would sit alongside separate departments for production and broadcasting due to be outlined later this year in an official merger document on the structure… Continue reading Carlton And Granada Plan To Integrate News Operations
First half revenues fell by 3% at Pearson, partly as a result of continuing weak advertising conditions at its Financial Times newspaper, the group said today.Reporting a decline in pre-tax profits from £26 million in H1 2002 to a loss of £1 million this time, Pearson said that there were ongoing tough trading conditions in… Continue reading Pearson Revenues Drop As Ad Bite Continues At FT
The Interactive Advertising Bureau (IAB) and the Institute of Practitioners In Advertising (IPA) have joined forces to tackle the problems of online audience measurement.The initiative, described by the IAB as a “long-term mission” aims to create a new, reliable and universal system of online audience measurement. The plan comes in response to advertisers’ concerns over… Continue reading IAB And IPA To Tackle Online Measurement Issues
