The gradually declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June, with the sector seeing revenues decline by 12.2% year on year. In contrast total satellite revenues increased by 22% during the same period, as the number and variety of channels offering advertisers access to… Continue reading TV Market Round-Up – June 2003 (Non-Subs)
IPC’s flagship women’s title Marie Claire has secured Calvin Klein for a special advertorial campaign to celebrate their joint 15th birthday.The bespoke campaign will see August’s issue of Marie Claire feature a specially designed “photo-album” style ad leaflet promoting Calvin Klein’s Eternity perfume with the strapline: “Celebrating 15 years together.Commenting on the deal, Toby Moore,… Continue reading Marie Claire And Calvin Klein Celebrate Joint Birthdays
Recent Television Stories from NewsLine Granada Shareholders Uneasy Over ITV Merger Deal Government Almost Certain To Accept Puttnam Proposal MTV Secures Unilever Brand For European Shakedown Advertisers Strengthen Opposition To ITV Merger GfK Research Reveals Drop In Viewing For Sky News Channel 4’s Director Of Television To Step Down Granada Secures Betfred To Sponsor Soccer… Continue reading TV Market Round-Up – June 2003
The fourth series of Big Brother went out with a bang last Friday with a peak of 7.4 million viewers tuning into the finalé of the reality TV gameshow, making it the second most watched programme on Channel 4 so far this year.Unofficial overnight figures from BARB show that audiences for the programme, which saw… Continue reading 7.4 Million Watch Big Brother Go Out With A Bang
The June 2003 ABC Electronic audit results have brought good news for www.hellomagazine.com, with a 21% increase in page impressions as the public obsession with celebrities shows no sign of abating.The site, which is the online extension of the flagship glossy Hello! magazine, recorded 10,115,370 page impressions and 1,553,906 visits for June 2003.The March figures… Continue reading ABC Electronic Reveals Record Traffic Levels For Hello!
European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics.Also On MediaTel Insight Today…US Newspaper Advertising… Continue reading MediaTel Insight: Digital TV Equipment To See Growth Recovery
Carlton Communications was seen in focus yesterday, up 1.65% as traders took a positive view of the group’s merger prospects with Granada. The Competition Commission will announce next month whether the £2.6bn deal, which will see the creation a single ITV company, will be allowed to go ahead (see Competition Commission Delays Verdict On ITV… Continue reading Sharewatch: Carlton Rises On Bullish Sentiment
Oftel has introduced an new regulatory framework to protect the interests of consumers in the rapidly changing communications sector.The telecoms regulator has developed the regulations over the last 18 months, in line with EU legislation, to cover converging communications services such as interactive television, email and text messaging.The new framework is intended to create more… Continue reading Oftel Lays Down Framework For New Super-Regulator
Rich media advertising is becoming increasingly popular amongst online marketers, according to new research from digital media group, DoubleClick.The latest Ad Serving study reveals that the number of rich media executions increased to nearly 32% of all online ads in the second quarter of 2003, up from just 17.3% in the same period in the… Continue reading DoubleClick Reveals Continued Growth In Rich Media Ads
BSkyB is launching an extensive TV and poster campaign to promote its coverage of the new Premiership football season, which begins next month.The campaign, designed by Sky’s in-house promotions team, features Elton John performing his new single, Are You Ready, in a studio surrounded by 150 football fans. TV ads are currently running across Sky’s… Continue reading BSkyB Hopes To Score With New Football Campaign
