The Wireless Group is launching a new weekly football magazine to tie in with its talkSPORT radio station.SoccerBet will launch in mid August to coincide with the start of the new football season and will be devoted to football betting. The 68-page colour title will have an initial print run of 70,000 copies and will… Continue reading Wireless Group Launches New Sports Title
The gradually declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June, with the sector seeing revenues decline by 12.2% year on year. In contrast total satellite revenues increased by 22% during the same period, as the number and variety of channels offering advertisers access to… Continue reading TV Market Round-Up – June 2003 (Non-Subs)
IPC’s flagship women’s title Marie Claire has secured Calvin Klein for a special advertorial campaign to celebrate their joint 15th birthday.The bespoke campaign will see August’s issue of Marie Claire feature a specially designed “photo-album” style ad leaflet promoting Calvin Klein’s Eternity perfume with the strapline: “Celebrating 15 years together.Commenting on the deal, Toby Moore,… Continue reading Marie Claire And Calvin Klein Celebrate Joint Birthdays
Recent Television Stories from NewsLine Granada Shareholders Uneasy Over ITV Merger Deal Government Almost Certain To Accept Puttnam Proposal MTV Secures Unilever Brand For European Shakedown Advertisers Strengthen Opposition To ITV Merger GfK Research Reveals Drop In Viewing For Sky News Channel 4’s Director Of Television To Step Down Granada Secures Betfred To Sponsor Soccer… Continue reading TV Market Round-Up – June 2003
The fourth series of Big Brother went out with a bang last Friday with a peak of 7.4 million viewers tuning into the finalé of the reality TV gameshow, making it the second most watched programme on Channel 4 so far this year.Unofficial overnight figures from BARB show that audiences for the programme, which saw… Continue reading 7.4 Million Watch Big Brother Go Out With A Bang
Carlton Communications was seen in focus yesterday, up 1.65% as traders took a positive view of the group’s merger prospects with Granada. The Competition Commission will announce next month whether the £2.6bn deal, which will see the creation a single ITV company, will be allowed to go ahead (see Competition Commission Delays Verdict On ITV… Continue reading Sharewatch: Carlton Rises On Bullish Sentiment
Oftel has introduced an new regulatory framework to protect the interests of consumers in the rapidly changing communications sector.The telecoms regulator has developed the regulations over the last 18 months, in line with EU legislation, to cover converging communications services such as interactive television, email and text messaging.The new framework is intended to create more… Continue reading Oftel Lays Down Framework For New Super-Regulator
Rich media advertising is becoming increasingly popular amongst online marketers, according to new research from digital media group, DoubleClick.The latest Ad Serving study reveals that the number of rich media executions increased to nearly 32% of all online ads in the second quarter of 2003, up from just 17.3% in the same period in the… Continue reading DoubleClick Reveals Continued Growth In Rich Media Ads
BSkyB is launching an extensive TV and poster campaign to promote its coverage of the new Premiership football season, which begins next month.The campaign, designed by Sky’s in-house promotions team, features Elton John performing his new single, Are You Ready, in a studio surrounded by 150 football fans. TV ads are currently running across Sky’s… Continue reading BSkyB Hopes To Score With New Football Campaign
The wave of cost cutting and redundancies in the media sector has left employee morale at an all time low, according to new research from recruitment agency TMP/Hudson Global.The survey, which analysed the current and projected recruitment plans of 3,100 companies in the UK, shows that one in five respondents believe employee morale is at… Continue reading Morale Amongst Media Employees Hits All Time Low
