RAJAR’s decision not to introduce the electronic measurement of radio audiences after more than a year of extensive testing (see RAJAR Says ‘No For Now’ To Electronic Measurement) has received a mixed reaction from the industry.Wireless Group chairman and outspoken RAJAR critic, Kelvin MacKenzie, responded in his usual flamboyant manner, branding the decision a “disgrace… Continue reading Industry Responds To Rejection Of Electronic Measurement
Independent News & Media has issued an upbeat trading statement in which it claims to be generating revenues in excess of 2002 levels and is on target to deliver encouraging interim results.The group, which owns The Independent, The Independent on Sunday and the Belfast Telegraph, said that circulation revenues continued to grow in all markets… Continue reading INM Reports Strong Start To Year
Sir Martin Sorrell, chief executive of WPP, last night set out clearly his group’s position over the proposed takeover of Cordiant Communications, saying that the offer on the table will not be revised.The statement comes after Cordiant’s major shareholder, Active Value, has gradually increased its holding in the group to such a point where it… Continue reading Sorrell Stands Firm On Cordiant Deal
ITV has secured Lindemans as the sponsor of four major new drama series to be broadcast on the network this autumn and winter 2004.The deal, brokered by Carlton Communications and Universal McCann, includes a range of sponsorship credits and break bumpers, which have been shot on location in Australia to raise awareness of the wine… Continue reading ITV Secures Lindemans For Corking Sponsorship Deal
The European internet population continues to grow at a healthy rate and new research suggests that it is on target to top 200 million by the end of 2003. There is also evidence that increased connectivity is moving the European epicenter further to the east.Also On MediaTel Insight Today…Sorrell Sees Signs Of StabilisationRespected market observer,… Continue reading MediaTel Insight: European Internet Usage Continues To Climb
Week on week analysis of the media sector revealed that WPP remained in focus up 0.42% week on week after strengthening its proposed take-over bid for Cordiant Communications.Late last week the group cleared one of the final hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held… Continue reading Sharewatch: Cordiant Bid Pushes WPP Higher
IPC Ignite is to close its monthly Muzik magazine following a drop in circulation and a decline in the popularity of dance music in the charts.The publishing company claims that falling advertising and copy sale revenues at the title, in conjunction with the decline of this section of the music market have meant that the… Continue reading IPC Ignite Pulls The Plug On Muzik Magazine
Guardian Media Group has appointed Michael Holt as sponsorship and promotions manager at Jazz FM London.The appointment marks a return to radio for Holt, whose most recent role was commercial manager at production company UMTV. Prior to this he spent three years as acting head of sponsorship at Virgin Radio and four years at below… Continue reading Jazz FM London Appoints New S&P Manager
The National Magazine Company has announced plans to close Your Home magazine in a move that will see the publisher increase its focus on its House Beautiful title.The decision to fold Your Home follows a 24.5% year on year decline in circulation for the title in the latest ABC results for the six months to… Continue reading Natmags Closes Your Home After Circulation Slump
Freeserve is warning against the unilateral adoption of larger online advertising formats and has released a study showing that users want more control and less interruption when using the internet.The Re:Connect research project reveals that consumers already perceive the internet to be more overloaded with advertising than it actually is and suggests that if online… Continue reading Freeserve Warns Against Larger Online Ads
