IPC Ignite is aiming to boost sales of its men’s lifestyle magazine, Loaded, by backing the special ‘Summer Of Your Life’ issue with its biggest promotion to date.June’s issue of the magazine will feature a range of free gifts and promotions, including a Nestlé Yorkie bar, a pack of Listerine oral care strips, free entry… Continue reading IPC To Boost Loaded With Biggest Promotion To Date
The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months.The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect the… Continue reading War Knocks Media Confidence In The Short-Term
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Also On MediaTel Insight Today…Cinema Ads Hit The Mark… Continue reading MediaTel Insight: Negative Conditions For UK Regional Press
In Your Space Media has secured the Department Of Transport for a three month lorry advertising campaign to combat tiredness on the roads.The Department Of Transport campaign will see the “Tiredness Kills – Take A Break” slogan appear on the back of 170 lorries up and down the country from this week.The posters will feature… Continue reading In Your Space To Combat Road Tiredness With Lorry Ads
The will they wont they Carlton and Granada merger saga continued to dominate the media market on Thursday, after the broadcasters’ main defence against competition concerns were reportedly dismissed by the Office of Fair Trading.According to the Financial Times, the OFT’s advice to the Competition Commission states: “It seems reasonable to conclude that there might… Continue reading Sharewatch: Carlton And Granada Mixed As Merger Doubts Grow
Capital Radio is aiming to boost its listening figures with the introduction of a new broadband network that will allow it to launch new stations.The network will enable Capital’s range of existing stations to share live and pre-recorded content in real-time, allowing them to broadcast material, such as celebrity interviews, which they would not normally… Continue reading Capital Targets Listeners With New Broadband Network
Freeserve has secured a major advertising deal with Twentieth Century Fox Home Entertainment and has launched a research study to gauge the effectiveness of the online partnership.The 12-month deal, thought to be the biggest of its kind between an internet service provider and a film company, will see the new FOXTVDVD.co.uk website integrated within the… Continue reading Freeserve Secures Deal To Promote Twentieth Century Fox
Granada Enterprises has launched a new initiative to highlight the benefits of television advertising to smaller clients, in a bid to stem declining ad revenues at ITV.The new initiative, called Campaign One, has been developed in conjunction with commercial production specialists, adlab, to highlight how cheap and accessible TV advertising can be.The campaign will include… Continue reading Granada Promotes TV Ads To Smaller Clients
The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers.After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments.In their (non-public)… Continue reading ITV Merger Unlikely With Combined Sales House
According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG
