Hachette Filipacchi UK has announced that Vicki Harper has been appointed deputy editor of women’s lifestyle magazine, Red.Harper will replace assistant editor, Andrea Childs, who had been covering the position of deputy editor since the departure of Hero Brown in August 2002.Harper, has been features editor at Red for a year. She began her career… Continue reading Hachette Filipacchi Announces Editorial Shake-Up At Red
Return On Investment (ROI) has become something of a buzzword in recent times. However, Charlie Makin, Chief Operating Officer at BLM Group, argues that its increasing popularity is more to do with media agencies seeking to move up the food chain than about a genuine desire to provide greater accountability to clients.In the last month,… Continue reading NewsLine Column: ROI: Another Buzzword Bandwagon?
The Media Research Group (MRG) has unveiled its new board, which includes new chairwoman, Christina Hartley, ad marketing director at IPC Media.Hartley is also chair of the PPA consumer research committee and a magazine representative on the NRS advisory group. She will replace the outgoing chair, Garry Roddy, who takes over responsibility for the group’s… Continue reading MRG Unveils New Board
Shares in regional newspaper publisher, Johnston Press, were down by 4.5p at 361.5p by 10.00am today, after Merrill Lynch analysts downgraded the group from Buy to Neutral.Worries that consumer spending patterns are about to take a dive underlie the broker’s downgrade. Johnston Press derives around 26% of its advertising revenues from local employment and property… Continue reading Consumer Dip May Put Squeeze On Johnston Press
The BBC is claiming victory over commercial broadcasters, as research reveals that BBC One is the most watched news service during the war with Iraq.According to the BBC, 49.6 million people, 89% of the UK population, have tuned into its coverage since the start of the war. Some media commentators have attributed this to the… Continue reading 89% Of The UK Population Turn To BBC For Iraq News
BBC Magazines has launched a new magazine for boys aged four to seven, entitled Action Hero, which aims to bridge the gap between unisex pre-school magazines and older, more advanced titles.The launch of the new 32-page monthly magazine will be supported by a TV ad campaign which will run across the Cartoon Network, Fox Kids,… Continue reading BBC Eyes Boys Market With Action Launch
Granada Enterprises has secured web search engine, Ask Jeeves, as sponsor of the new dedicated website for I’m A Celebrity – Get Me Out Of Here 2.As part of the sponsorship deal, Ask Jeeves will receive high profile branding on every page within the site and relevant search functionality will be incorporated. Celebrities and gossip… Continue reading Granada Secures Asks Jeeves For Celebrity Sponsorship
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.Also On MediaTel Insight Today…Reluctant Viewers Turn To Digital TV After Free… Continue reading MediaTel Insight: Online Ad Market Grows Up In 2002
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier.In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry has… Continue reading Wireless Group Cuts Losses Despite Poor Markets
In a new help note for advertisers, the ASA has warned marketers against offending religious sensitivities, especially when advertising in untargeted media.The Committee of Advertising Practice (CAP) outlines the challenges a diverse society poses to marketers who wish to avoid offending the public but who may be unaware of what causes particular hurt to people… Continue reading ASA Asks Marketers To Keep The Faith
