MSN is launching a £1 million, cross-platform marketing campaign to promote its instant messaging service.The integrated campaign, which covers press, radio, online and PR initiatives, will target 16-34 year-olds, in an attempt to consolidate MSN’s position in the rapidly growing instant messaging market.The initial activity begins later this month and includes a series of week-long… Continue reading MSN Messenger Launches Seven Figure Ad Campaign
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December.Also On MediaTel Insight Today…Murdoch To… Continue reading MediaTel Insight: European Digital Penetration To Reach 40%
Worries of an extended campaign in Iraq took their toll on the media sector yesterday reviving concerns that advertising revenue could remain weak.DMGT, which recently warned that the political and economic climate was fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages In Trading Update), saw shares slip 5.61% to close… Continue reading Sharewatch: War Worries Undermine Media Shares
IPC Media is to launch a cross-magazine ad campaign to promote McDonald’s New Tastes Menu across titles including Now, Essentials and Woman.The deal, which was negotiated by Starcom Motive, is one of a number of cross-media ad arrangements secured by IPC (see IPC Secures Seven-Month Ad Deal For Home Interest Titles) since its acquisition by… Continue reading IPC Secures McDonald’s For Cross Title Ad Campaign
The BBC is to ask the Independent Television Commission to force BSkyB to guarantee it the top two slots on its electronic programming guide, following the breakdown of talks between the two broadcasters (see BBC And BSkyB Set To Take Digital Disagreement To ITC).The BBC’s decision not to renew its digital encryption deal with BSkyB… Continue reading BBC Appeals To TV Regulator To Resolve BSkyB Dispute
Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report’s Media Brand Track survey.The study, which surveyed across 42 US entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of Viewers Likely To Pay Attention To Ads
The proposed £2.6 billion merger of Carlton Communications and Granada may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times.The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals, which empower the body to attach detailed conditions to mergers and… Continue reading ‘Remedies’ May Be Attached To ITV Merger
Digital marketing company, ValueClick, has secured the ad sales contract for web-to-phone text message provider, Fonetastic, in a deal designed to offer advertisers greater access to the online youth market.The deal will see ValueClick manage third party sales of Fonetastic’s database of 2.2 million mobile phone users and its portfolio of youth-focussed websites, which includes… Continue reading ValueClick Deal Offers Access To Online Youth Market
ITV has denied reports that it is planning to abandon the Saturday night football highlights programme that it poached from the BBC for £183 million.The UK’s largest commercial broadcaster clinched the three-year deal for The Premiership back in July 2000. However, the show failed to attract a significant following in its early evening slot and… Continue reading ITV Denies Plans To Boot The Premiership
The UK TMT sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s RTS Dinner in London.Also On MediaTel Insight Today…NTL Counts The Cost… Continue reading MediaTel Insight: Black Tidings For Advanced TV Sector
