IPC Media has announced the appointment of four new members to its media board, including Caroline Ward who will become managing director of IPC Connect, the group’s women’s weeklies division.Ward’s appointment, and the subsequent management shake-up, follows the announcement that Linda Genower was retiring from her role of managing director of IPC Connect, less than… Continue reading IPC Re-Shuffles Management Board
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
Traffic to internet news sites shows no sign of slowing as the US led military attack against Iraq enters its third week.According to reports from Hitwise, traffic to news sites increased by 6% in the last two weeks. In contrast viewing levels for Sky News, BBC News 24 and ITN News steadily fell over the… Continue reading News Sites Show No Signs Of War Fatigue
ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate.Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV any… Continue reading ITV Advertising Forecasts From Merrill Lynch
Digital radio consortium, MXR, has announced a month long promotional partnership with Comet in an effort to further drive the take up of digital radio.The partnership will include promotional activity across MXR’s analogue radio partners, including Heart FM, Jazz FM and the century network encouraging listeners to visit Comet stores.There will also be in-store promotion,… Continue reading MXR Secures Comet For Digital Radio Promotion
The Sun, Channel 4 and Capital Radio are among the UK’s strongest media brands, according the latest survey of senior agency directors from Ocean Consulting.The fourth annual Media Brands study shows how 59 directors from 25 agencies view the brand health of UK media companies and their products.In the newspaper market, the Sun was perceived… Continue reading Study Reveals UK’s Strongest Media Brands
Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group.The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10 billion… Continue reading Boom Years Ahead For Subscription TV
Flytxt is launching a mobile marketing campaign to support the release of paramount pictures new romantic comedy, How To Loose A Guy In Ten Days.The campaign, which launches later this month, will target female cinema goers, by encouraging them to text a number displayed in the posters advertising the new release. Consumers will then be… Continue reading Flytxt Launches How To Lose A Guy SMS Campaign
Channel Five has secured Black & Decker as the sponsor of its Hot Property show, which gives viewers the opportunity to win a home if they can guess how much it costs.The sponsorship, which will run throughout the thirteen week series, will include break bumpers and Black & Decker branding throughout adverts for the show.… Continue reading Five Secures Black & Decker For Hot Property Sponsorship
Carlton was seen in focus yesterday, up 10.71% on heavy trading, as bargain hunters moved in after the stock’s recent price weakness. Analysts claim that the expected loss of ad revenue as a result of the Iraq conflict is already priced into the stock.On the corporate news front, Emap announced the proposed acquisition of Excelsior,… Continue reading Sharewatch: Carlton Rises As Bargain Hunters Move In
