The Radio Advertising Bureau will today publish research enabling brand owners to calculate for the first time the percentage uplift in sales that they can expect from their radio campaigns.According to the FT‘s Creative Business, the findings of a study between commercial radio, customer relationship consultancy Dunnhumby and Tesco, shows that radio advertising generates a… Continue reading RAB Study Shows Radio Advertising Boosts Sales
Pat Gilbert, editor of Emap’s urban music magazine, Mojo, is stepping down after five years at the title.Gilbert, who has been editor since 2001, helped the title to see a solid increase in circulation in the latest ABC results (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). However, he is leaving to… Continue reading Mojo Editor Departs After Five Years
Net advertising revenue for the UK television sector declined by 7.2% in 2002, according to figures in the ITC’s annual report, released today. The report also shows that whilst the commercial sector struggled with the advertising recession, the BBC’s funding base steadily increased.Also On MediaTel Insight Today…Online Banking To Reach 84m Europeans By 2007There will… Continue reading MediaTelINSIGHT: TV Net Ad Revenue Drops 7% In 2002
WPP was seen in focus yesterday, up 7.82% on hopes that an end to the US-led military attack against Iraq will lead to an increase in advertising.Elsewhere, investors considered news that creditors of the failed ITV Digital service have been offered just a 2% return on their original investment. Despite this Carlton was seen up… Continue reading Sharewatch: WPP Rises On Hopes Of A Short War
As the Communications Bill brings the self-regulation of broadcast advertising a step closer, James Papworth, ad marketing manager at IPC Prospector, examines the role that the Advertising Standards Authority plays in upholding the integrity of non-broadcast marketing.For many years, on and off, I’ve fancied a job at the Advertising Standards Authority. I’d heard plenty about… Continue reading NewsLine Column: Hooray For The ASA
Chrysalis Radio is to launch a five figure airtime and promotional campaign to raise awareness of Danish Bacon across its flagship Heart stations.The campaign, which will promote the brand’s ‘sizzle and taste’, will run across London’s Heart 106.2 and Heart 100.7 FM, with emphasis on weekend and breakfast scheduling.The nine week long promotional activity begins… Continue reading Chrysalis Launches Sizzling Danish Bacon Campaign
The ITC has taken a parting swipe at ITV’s increasingly “derivative” programming in its final annual report before handing over the regulation of the TV industry to Ofcom at the end of this year (see Ofcom To Be Fully Operational By December This Year).The TV watchdog uses it report to criticise the UK’s largest commercial… Continue reading TV Watchdog Blasts ITV In Annual Report
Sunday newspapers are believed to have seen sales slide by around half a million since the outbreak of war with Iraq, as people turn to television and the internet for news of the conflict.A report in The Business claims that last Sunday 30 March saw an unprecedented slide of 500,000 in Sunday newspaper sales, a… Continue reading Continued Conflict Hits Sunday Newspaper Sales
The Direct Marketing Association (DMA) has launched a dedicated Interactive TV Council to provide best practice guidelines for the rapidly growing industry.The new council, which is to become part of the DMA’s Interactive Media Division, will consist of 15 representatives from broadcasters and platform owners including, Channel 4, ITV, Telewest and Sky.The DMA has also… Continue reading DMA Launches Interactive TV Council
The ITC is to allow Carlton and Granada to run extra ads to make up for losses caused by moving ITV1’s nightly news bulletin to 9pm during the Iraq conflict.The News At Nine has attracted record audiences since being moved from its original 10pm slot (see Feature: TV News Proves Its Worth In Times Of… Continue reading ITV Companies To Show Extra Ads To Counter War Effects
