The Daily Telegraph and Vauxhall have struck an unusual two-way sponsorship deal that will allow each party to run marketing activity on the other’s platform.The deal will see the Daily Telegraph become a major sponsor of Vauxhall’s VX racing team, which is competing in the British Touring Car Championship due to be broadcast on ITV1.The… Continue reading Telegraph In Two Way Sponsorship Deal With Vauxhall
The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC).Also On MediaTel Insight Today…US Entertainment Spend To Pass $120bn By 2010, Says Informa US consumer expenditure on… Continue reading MediaTel Insight: EC Sees Weak Economic Growth In 2003
Viacom Outdoor has secured Adidas as the sponsor of the Canary Wharf travel interchange, in a deal designed to coincide with this year’s London Flora London Marathon.The deal, which was put together by Viacom Outdoor’s special projects team, will see the sports brand dominate the entire station for two weeks following this Sunday’s event, which… Continue reading Viacom Outdoor Pairs Adidas With Flora London Marathon
The ASA has dismissed complaints against a series of national press ads for the BBC’s new digital service, Freeview, which claimed that consumers could receive eight BBC channels for free.The decision not to uphold the complaints follows a preliminary ruling by the ASA earlier this year, which found the ad campaign in breech of its… Continue reading Freeview Escapes Censure In ASA Turnaround
Capital was seen in focus yesterday, up 4.40%, after high-profile DJ Chris Tarrant confirmed he has no plans to leave the station this year or in 2004. Analysts at Morgan Stanley estimate Tarrant’s breakfast show contributes 15% of total group revenues at the station (see Good News For Capital As Tarrant Plans To Stay).Elsewhere, WPP… Continue reading Sharewatch: Capital Rises As Tarrant Vows To Stay
Creativity and originality are more important than big marketing budgets when it comes to building strong brands, according to the latest research from the Chartered Institute of Marketing (CIM).The study, which was carried out in conjunction with The Brand Council, shows that companies that keep their brands fresh through intelligence, rather than big marketing budgets… Continue reading Cool Is Key To Building A Strong Brand
The Communications Bill is set to become law later this year and the media ownership regulations will be relaxed in a move that could signal the biggest shake-up of UK media for many years. Broadcasters are clearly bracing themselves for change, but there appears to be a general feeling of uncertainty about how the new… Continue reading Feature: Cashing In On The Communications Bill
Patricia Hodgson, chief executive of the Independent Television Commission, has warned the BBC to clarify its public service remit or risk having it dictated by the new super-regulator, Ofcom.Speaking at an industry gathering ahead of today’s publication of the ITC’s latest annual report, Hodgson emphasised that Ofcom’s most important challenge would be ensuring “what range… Continue reading Hodgson Calls On BBC To Clarify Public Service Remit
IPC Ignite’s flagship men’s lifestyle magazine, Loaded, has redesigned its classified section to make it more attractive for advertisers.The relaunched section, which will appear in May’s edition of the magazine, will now be branded Loaded World and will feature its own logo and cover page. IPC Ignite claims that the redesign will create more concise… Continue reading Loaded Revamps Classified Section For Advertisers
Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.This… Continue reading Good News For Capital As Tarrant Plans To Stay
