Maiden Outdoor has secured the £1.8 million contract to sell advertising at all First Group railway stations, following a competitive pitch against a range of outdoor contractors.The three-year rail contract, which is the first to be renewed since privatisation in 1998, gives Maiden the exclusive outdoor advertising rights to 500 panels at 12 mainline stations… Continue reading Maiden Awarded £1.8m Railway Advertising Contract
Trinity Mirror has announced that its managing director of national newspapers, Mark Haysom, is leaving the company just months after Sly Bailey took over as chief executive (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).Haysom, who has been at Trinity Mirror for nearly 11 years, has been managing director of Trinity Mirror’s national… Continue reading Trinity Mirror Loses Head Of National Newspapers
There will be more than 40 million high-speed, broadband internet homes in western Europe by 2005, according to the latest forecasts from eMarketer. This represents a compound annual growth rate of 52.8% on 2002.Also On MediaTel Insight Today…US Online Adspend Drops 17% In 2002US internet advertising revenue declined by 9.8% year on year in the… Continue reading MediaTel Insight: Broadband To Reach 40m Western European Homes By 2005
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ASA Survey Supports Content Of Internet Advertising
Reed was seen in focus yesterday, down 2.75% as shareholders threatened action over the levels of executive pay, which many believe to be excessive.Elsewhere, the media sector digested news from across the Atlantic where Rupert Murdoch’s News Corporation agreed a £4.1 billion deal to take control of US pay per view TV platform group, Hughes… Continue reading Sharewatch: Reed Falls On Executive Pay Concerns
MTV has secured EA Games to sponsor its new film review show, MTV At The Movies, across Europe.The six month deal, which begins later this month, will include break bumpers and on-air promotions, as well as outdoor advertising. EA Games will also gain exposure on MTV Europe’s nine regional movie mini-sites, with a banner ad… Continue reading MTV Secures EA Games For Pan-European Sponsorship Deal
The Communications Bill is set to become law later this year and the media ownership regulations will be relaxed in a move that could signal the biggest shake-up of UK media for many years. Broadcasters are clearly bracing themselves for change, but there appears to be a general feeling of uncertainty about how the new… Continue reading Feature: Cashing In On The Communications Bill
Granada Channels has secured the Budget Group as the six figure sponsor of the weather reports on the ITV News Channel.The deal will see the Budget Group rotate its three brands, Budget, Bennetts and Dial Direct, seasonally over the next twelve months. In addition the group will also sponsor the weather in ITV1’s Anglia, Yorkshire… Continue reading Granada Secures Budget To Sponsor ITV Weather Reports
The Internet Advertising Bureau (IAB) has appointed Laurence Bour as its first ever research manager, as part of its drive to double the volume of internet advertising by autumn 2004 (see IAB Plans To Double Internet Ad Spend In Two Years).Bour will manage the IAB’s three year research programme alongside the Research Working Group, which… Continue reading IAB Appoints First Ever Research Manager
The Chancellor stood up at 12.30pm.Economic growth in 2002 was 1.8%. Growth forecast for 2003 revised downwards from 2.5%-3.0% to 2.0%-2.5%.Research and Development tax credit to be expanded.One pence on a pint of a beer; duty on spirits and cider and sparkling wines frozen. Four pence increase on a bottle of wine.Fuel duty to rise… Continue reading Budget 2003 Coverage – The Chancellor’s Speech As It Unfolds
