MTV has secured EA Games to sponsor its new film review show, MTV At The Movies, across Europe.The six month deal, which begins later this month, will include break bumpers and on-air promotions, as well as outdoor advertising. EA Games will also gain exposure on MTV Europe’s nine regional movie mini-sites, with a banner ad… Continue reading MTV Secures EA Games For Pan-European Sponsorship Deal
The Institute Of Practitioners In Advertising has referred the commercial broadcaster’s accreditation committee, TV Eye, to the Office Of Fair Trading over the way TV trading conditions are being imposed on media agencies.The IPA has been in dispute with TV Eye, which comprises ITV, Channel 4, Channel Five and Flextech’s IDS, for several months over… Continue reading IPA Takes TV Eye To Office Of Fair Trading
Peter Howarth, former editor of Esquire, has announced that the first launch from his new publishing house, Show Media, will be a glossy magazine for expectant fathers.The 56-page Dad magazine launches this week with a cover price of £2 and aims to provide fathers-to-be with crucial information about pregnancy, the birth, paternity leave, child health… Continue reading Former Esquire Editor Launches Magazine For Dads
BBC Worldwide has poached Carlsberg-Tetley’s senior brand manager, David Still, to become brand communications manager for the Radio Times.Still, who takes up the position from the beginning of May, will be responsible for attracting new readers to the Radio Times, which saw its circulation decrease by 3.3% year on year in the ABC results for… Continue reading Radio Times Gets New Brand Communications Manager
Chancellor Gordon Brown is banking on a global upturn in the economy and took the risk of keeping borrowing and other revenue-raising measures to a minimum in yesterday’s budget, according to KPMG.The group’s chief economist for the UK, Andrew Smith, says that Brown is hoping that an early economic recovery will provide revenues to fill… Continue reading Brown’s Budget Banks On Global Upturn
Maiden Outdoor has secured the £1.8 million contract to sell advertising at all First Group railway stations, following a competitive pitch against a range of outdoor contractors.The three-year rail contract, which is the first to be renewed since privatisation in 1998, gives Maiden the exclusive outdoor advertising rights to 500 panels at 12 mainline stations… Continue reading Maiden Awarded £1.8m Railway Advertising Contract
Trinity Mirror has announced that its managing director of national newspapers, Mark Haysom, is leaving the company just months after Sly Bailey took over as chief executive (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).Haysom, who has been at Trinity Mirror for nearly 11 years, has been managing director of Trinity Mirror’s national… Continue reading Trinity Mirror Loses Head Of National Newspapers
There will be more than 40 million high-speed, broadband internet homes in western Europe by 2005, according to the latest forecasts from eMarketer. This represents a compound annual growth rate of 52.8% on 2002.Also On MediaTel Insight Today…US Online Adspend Drops 17% In 2002US internet advertising revenue declined by 9.8% year on year in the… Continue reading MediaTel Insight: Broadband To Reach 40m Western European Homes By 2005
The ASA has dismissed complaints against a series of national press ads for the BBC’s new digital service, Freeview, which claimed that consumers could receive eight BBC channels for free.The decision not to uphold the complaints follows a preliminary ruling by the ASA earlier this year, which found the ad campaign in breech of its… Continue reading Freeview Escapes Censure In ASA Turnaround
Capital was seen in focus yesterday, up 4.40%, after high-profile DJ Chris Tarrant confirmed he has no plans to leave the station this year or in 2004. Analysts at Morgan Stanley estimate Tarrant’s breakfast show contributes 15% of total group revenues at the station (see Good News For Capital As Tarrant Plans To Stay).Elsewhere, WPP… Continue reading Sharewatch: Capital Rises As Tarrant Vows To Stay
