Virgin Radio is to launch an on-air and online campaign to promote the British leg of the Champ Car World Series, as part of its Access All Areas Initiative.The campaign begins with a week-long on-air competition on the Daryl Denham Drivetime Show, offering listeners the chance to win tickets to the London Champ Car Trophy… Continue reading Virgin To Promote Champ Car World Series
Rupert Murdoch has finally fulfilled his ambition to break into the US satellite market by agreeing a deal to take control of the television company, DirecTV.The mogul’s media enterprise, News Corporation announced this week that it had negotiated a $6.6 billion package with General Motors, which currently owns the broadcaster.Under the terms of the settlement,… Continue reading Murdoch Seals Acquisition Of DirecTV
The recently appointed managing director of IPC Country and Leisure Media, Evelyn Webster, has changed the management board by making two key appointments.The shake-up will see Fiona Dent, who is currently commercial director of Web User, become publishing director of both Country Life magazine and IPC’s equestrian portfolio. Dent joined IPC in 1992 and has… Continue reading IPC Announces Management Shake-Up At Country & Leisure
Trinity Mirror was seen in focus up 1.36% after it emerged that managing director of national newspapers, Mark Haysom, is leaving the company (see Trinity Mirror Loses Head Of National Newspapers). Analysts at JP Morgan claim that Haysom’s departure may reflect a change in the group’s national newspaper strategy.Elsewhere key media stocks were seen under… Continue reading Sharewatch: Trinity Mirror Rises Despite Analyst Concerns
Channel Five has secured Fosters as the sponsor of its new six-part series, Be A Grand Prix Driver.The deal will include sponsorship credits and branding on all the on-air trailers for the show, as well as off-air advertising in Emap’s men’s lifestyle magazine, FHM.FHM.com will also launch a specially branded Fosters channel featuring highlights from… Continue reading Five Secures Fosters To Sponsor Grand Prix Show
The BBC World Service has joined the RAJAR survey, following in the footsteps of national digital stations Kerrang!, Oneword and Smash Hits, which came on board in January.The BBC World Service, a global symbol of public broadcasting in the UK through its 70 years of broadcasting, is transmitted internationally in 43 different languages.Alan Booth, controller… Continue reading BBC World Service Joins RAJAR
The Institute Of Practitioners In Advertising has referred the commercial broadcaster’s accreditation committee, TV Eye, to the Office Of Fair Trading over the way TV trading conditions are being imposed on media agencies.The IPA has been in dispute with TV Eye, which comprises ITV, Channel 4, Channel Five and Flextech’s IDS, for several months over… Continue reading IPA Takes TV Eye To Office Of Fair Trading
Peter Howarth, former editor of Esquire, has announced that the first launch from his new publishing house, Show Media, will be a glossy magazine for expectant fathers.The 56-page Dad magazine launches this week with a cover price of £2 and aims to provide fathers-to-be with crucial information about pregnancy, the birth, paternity leave, child health… Continue reading Former Esquire Editor Launches Magazine For Dads
BBC Worldwide has poached Carlsberg-Tetley’s senior brand manager, David Still, to become brand communications manager for the Radio Times.Still, who takes up the position from the beginning of May, will be responsible for attracting new readers to the Radio Times, which saw its circulation decrease by 3.3% year on year in the ABC results for… Continue reading Radio Times Gets New Brand Communications Manager
Chancellor Gordon Brown is banking on a global upturn in the economy and took the risk of keeping borrowing and other revenue-raising measures to a minimum in yesterday’s budget, according to KPMG.The group’s chief economist for the UK, Andrew Smith, says that Brown is hoping that an early economic recovery will provide revenues to fill… Continue reading Brown’s Budget Banks On Global Upturn
