At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity.Also On MediaTel… Continue reading MediaTel Insight: The War’s Effect On US Advertising
The ASA has upheld complaints against Letts Educational, which provides exam, study and revision guides, for an advertising campaign that appeared to encourage bullying.The campaign to promote an online GCSE curriculum quiz, comprised a series of promotional postcards, which stated either “I Am A Wimp” or “I Am A Big Wuss”. The postcards were distributed… Continue reading ASA Raps Letts Educational For Encouraging Bullying
Granada was seen in focus yesterday after a positive note from Investec, which advised clients to build positions on war-related weakness. Investec claims only a “small amount” of advertising has been pulled because of the war in Iraq. The stock was seen up 5.26%.However, Granada’s chief executive, Charles Allen, had little to smile about after… Continue reading Sharewatch: Granada Rises On Positive Forecasts
Geoffrey Russell, director of media affairs at the IPA, discusses how the continuing war with Iraq will affect the already battered advertising industry.The UK advertising industry does not like publicly voicing concerns about potential falls in media expenditure. In a world in which client confidence is all too easy to shake, worries, once expressed, have… Continue reading NewsLine Column: Counting The Cost Of Conflict
The Sun is reportedly planning to increase its cover-price this week after the rival Daily Mirror called an end to the ongoing price war that has taken its toll on both titles.News International, the Sun‘s parent company, is yet to comment on the speculation, but the Guardian suggests that the tabloid will immediately increase its… Continue reading Sun Reportedly Planning Cover-Price Rise
Emap has today announced the proposed acquisition of Excelsior, the French publisher, in a deal worth €90 million.Excelsior owns a number of consumer magazines, which fall into the categories of science and knowledge, women’s fashion and men’s lifestyle. Emap will also take a 70% share in Excelsior Publicite Interdeco, which carries out advertising sales for… Continue reading Emap Raises Profile With French Acquisition
Mirror Group Newspapers is launching a pilot issue of a combined magazine and catalogue for the over 50s, entitled Time To.The debut issue will be mailed out to over 100,000 specially targeted readers from the company’s opt-in database. The magazine’s 24 pages will contain a combination of special offers, such as travel promotions and features… Continue reading Mirror Pilots New Magazine For The Over 50s
The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at the Royal Television Society Dinner in London.In his speech,… Continue reading Black Tidings For Advanced Television Sector
Cinema admissions for February dropped by 21% year on year to 15.03 million, which equates to an average of 3.76 million cinema visits a week, according to the latest official figures.The Cinema Advertising Association (CAA) claims that the dramatic year on year decline in overall admissions is due to February 2002 being the highest month… Continue reading Cinema Admissions Slip In February
The Times is launching a major ad campaign to promote its new weekly public sector supplement, Public Agenda, which will be unveiled next week.The new supplement, which has been created for people who work in public, education, health and non-profit organisations, includes a mixture of news, comment and analysis. The Times claims the supplement is… Continue reading The Times To Promote New Public Sector Supplement
