Emap is investing over £3 million in repositioning its young women’s magazine, More, to take on Condé Nast’s heavy-weight Glamour.Emap is hoping to leverage the magazine’s position as a fortnightly publication to its advantage. Dawn Bebe, managing director of Emap Elan’s women’s titles, claims that the re-vamped More will lure readers away from Condé Nast’s… Continue reading Emap To Take On Glamour With Re-Positioned More
Online advertising is more effective than TV or print in driving traffic to websites, according to new research from DoubleClick into the type of marketing that connects consumers with brands.The online marketing group used 2,000 questionnaires as part of its Touchpoint survey to research the impact of interactive advertising on the purchase process in a… Continue reading Online Ads Found To Influence Purchase Decisions
The latest ABC figures for July to December 2002 period reflected a turbulent period in the fickle world of music magazines, with the majority of dance titles seeing circulation decline (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). This upheaval is also reflected with figures for the titles from Nielsen Media Research… Continue reading Decline Of Dance Hits Ad Revenue At Music Titles
The Interactive Advertising Bureau (IAB) has appointed former ITV and Pearson chief executive, Richard Eyre, as its chairman.In his new position, Eyre will head the IAB Leadership Council of 20 leading online companies and will front a concerted drive to double the share of internet advertising from 1% to 2% by autumn next year.He will… Continue reading IAB Appoints Eyre To Drive Growth Of Online Advertising
ABC results for the six months to December revealed a lacklustre performance for the BBC’s J17, which appeared to bear the brunt of the bad news in the fickle teenage market, with circulation declining by 20.5% year on year to 143,308 (see ABC Jul-Dec 2002: New Launches Shake-Up Teen Market). Figures from Nielsen Media Research… Continue reading Ad Revenue Follows Circulation Down At J17
The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years.The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its hand-over… Continue reading Raft Of New FM Radio Licences Proposed
Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.Also On MediaTel Insight Today…Big Spenders Roused By Press And Online AdsNewspaper and online advertising appears to have the most effect on affluent internet users in… Continue reading MediaTel Insight: DTV In Half Of European Homes By 2007
SMG, owner of Scottish TV and Virgin Radio, was seen in focus yesterday, after reporting a 28% year on year slump in profits, which it blamed on the prospect of war with Iraq and the continuing advertising recession (see SMG Sees No Ad Recovery This Year). The stock was seen down 6.43%.The results also unsettled… Continue reading Sharewatch: SMG Falls After Poor Results
The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence
The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens.Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to the Mohn family who have a majority share… Continue reading Zeiler Takes The Helm At RTL
