Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms in… Continue reading Half Of European Homes To Have DTV By 2007
The BBC has joined the drive to promote the take-up of digital radio and will launch its first ever marketing campaign to promote the platform this June.An on air trail campaign across the BBC’s television, online and radio platforms will promote the Corporation’s portfolio of digital radio stations, which includes 1 Xtra, BBC Five Live… Continue reading BBC To Promote Digital Radio Portfolio
US consumers spent $1.3 billion on online content during 2002, a year on year increase of 95%, according to a new report from comScore Networks and the Online Publishers Association.Also On MediaTel Insight Today…Cinema Audiences Give Thumbs Up To DigitalAlthough still in its infancy, digital cinema is attracting audiences and a new poll shows that… Continue reading MediaTel Insight: Online Content Sales Surge In 2002
SMG, owner of Scottish TV and Virgin Radio, was seen in focus yesterday, after reporting a 28% year on year slump in profits, which it blamed on the prospect of war with Iraq and the continuing advertising recession (see SMG Sees No Ad Recovery This Year). The stock was seen down 6.43%.The results also unsettled… Continue reading Sharewatch: SMG Falls After Poor Results
The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence
The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens.Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to the Mohn family who have a majority share… Continue reading Zeiler Takes The Helm At RTL
Carlton has secured Dooley’s Vodka as the sponsor of ITV1’s new reality-TV show The Club.Hosted by Donna Air and Matt Brown, The Club will see three celebrities attempt to manage a bar within a top London night club. Each celebrity will be helped by three members of the public, who will compete against each other… Continue reading New Carlton Sponsorship Deal Mixes Vodka With Reality-TV
Online advertising is more effective than TV or print in driving traffic to websites, according to new research from DoubleClick into the type of marketing that connects consumers with brands.The online marketing group used 2,000 questionnaires as part of its Touchpoint survey to research the impact of interactive advertising on the purchase process in a… Continue reading Online Ads Found To Influence Purchase Decisions
The latest ABC figures for July to December 2002 period reflected a turbulent period in the fickle world of music magazines, with the majority of dance titles seeing circulation decline (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). This upheaval is also reflected with figures for the titles from Nielsen Media Research… Continue reading Decline Of Dance Hits Ad Revenue At Music Titles
The Interactive Advertising Bureau (IAB) has appointed former ITV and Pearson chief executive, Richard Eyre, as its chairman.In his new position, Eyre will head the IAB Leadership Council of 20 leading online companies and will front a concerted drive to double the share of internet advertising from 1% to 2% by autumn next year.He will… Continue reading IAB Appoints Eyre To Drive Growth Of Online Advertising
