Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms in… Continue reading Half Of European Homes To Have DTV By 2007
The BBC has joined the drive to promote the take-up of digital radio and will launch its first ever marketing campaign to promote the platform this June.An on air trail campaign across the BBC’s television, online and radio platforms will promote the Corporation’s portfolio of digital radio stations, which includes 1 Xtra, BBC Five Live… Continue reading BBC To Promote Digital Radio Portfolio
Carlton was seen under pressure yesterday, slipping 7.78% following continued competition concerns on its proposed merger with Granada (see ITV Merger Set For Competition Commission Referral) and fears of the potential threat of a US-led military attack against Iraq on ad revenues.Investors have mostly taken a ‘wait and see’ policy with regard to the possible… Continue reading Sharewatch: Carlton Slips On War Fears
US consumers spent $1.3 billion on online content during 2002, a year on year increase of 95%, according to a new report from comScore Networks and the Online Publishers Association.Also On MediaTel Insight Today…Cinema Audiences Give Thumbs Up To DigitalAlthough still in its infancy, digital cinema is attracting audiences and a new poll shows that… Continue reading MediaTel Insight: Online Content Sales Surge In 2002
2002 was an undeniably tough year for the TV advertising industry, which suffered as marketers tightened their purse strings in order to protect their bottom line. The ad climate was forced to evolve and some of the UK’s largest commercial broadcasters struggled against declining audiences and diminishing ad revenues. However, this upheaval appears to have… Continue reading Feature: Attitudes Towards TV Advertising Hold Firm
The latest ABC figures for July to December 2002 period reflected a negative period for computer magazines, which experienced circulation declines among key titles as the technology downturn continued to bite. Figures from Nielsen Media Research show that ad revenues amongst computer titles, were also on a downward spiral.The biggest actual decline in ad revenues… Continue reading Ad Revenues In Computer Sector Hit By Technology Downturn
Emap Advertising has appointed Richard Hayes, commercial director of Heat and Closer, to the newly created role of head of trading for magazines.In his new role, Hayes will be responsible for overseeing all major magazine deal negotiations and will support group trading director, David Hipkiss, in driving aggregate deals. He will work alongside the magazine… Continue reading Emap Appoints New Head Of Trading For Magazines
Emap is investing over £3 million in repositioning its young women’s magazine, More, to take on Condé Nast’s heavy-weight Glamour.Emap is hoping to leverage the magazine’s position as a fortnightly publication to its advantage. Dawn Bebe, managing director of Emap Elan’s women’s titles, claims that the re-vamped More will lure readers away from Condé Nast’s… Continue reading Emap To Take On Glamour With Re-Positioned More
Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year.The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom will… Continue reading Ofcom To Be Fully Operational By December This Year
ABC results for the six months to December 2002 revealed a mixed performance for the home interest magazine sector, which appears to be suffering from a downturn in the ongoing D.I.Y craze (see ABC Jul-Dec 2002: Home Interest Sector Hit By DIY Dismay).Natmag’s Your Home, which focuses of affordable home makeovers, bore the brunt of… Continue reading D.I.Y Fatigue Hits Ad Revenue At Home Interest Titles
