Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format.The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for Screen… Continue reading Cinema Audiences Give Thumbs Up To Digital
Banner ads are declining in popularity, according to research from online analysis group, LemonAd.The research shows that in 2002 just 68% of online ads in Europe were banner ads, compared with 80% in 2001. Despite this drop, banner ads remained the most popular format for internet advertising.In comparison, skyscraper ad formats became more popular last… Continue reading Online Advertisers Turn Away From Banner Ads
The Government has announced plans to review the digital radio industry, in a move that could produce a switch off date for the analogue signal.Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio
Despite heavy promotion by broadcasters and cable companies, interactive television is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.Also On MediaTel Insight Today…TiVo Gives A Shot In The Arm To PVR MarketTiVo, the personal video recorder company,… Continue reading MediaTel Insight: Limited Growth Forecast For iDTV
The latest ABC figures for July to December 2002 period reflected a less than impressive period for computer magazines, with the majority seeing circulation decline as the technology downturn continues to bite (see ABC Jul-Dec 2002: Gaming Titles Boosted By PlayStation 2). Figures from Nielsen Media Research also bring bad new to the sector, with… Continue reading Computer Magazines See Ad Revenue Slide
ITV partners, Carlton and Granada, were both seen recovering after yesterday’s losses, market watchers cited continued rumours of Apax Partners putting in a bid for parts of the companies ahead of their planned merger (see Venture Capitalists Eye Carlton And Granada). The stocks were seen up 0.32% and 0.48% respectively.WPP was also seen in focus,… Continue reading Sharewatch: Carlton And Granada Rise On Apax Rumours
Van Wagner, the outdoor advertising group, has secured the national contract for all of Network Rail’s bridges from incumbent Maiden Outdoor.The 15-year deal represents a significant step forward for Van Wagner, which has previously focussed on premium London-based sites.Network Rail maintains thousands of railroad bridges across the country and the partnership will allow Van Wagner… Continue reading Van Wagner Secures 15-Year Deal With Network Rail
Cinema advertising group, Pearl & Dean, has secured Renault as the sponsor of a nationwide promotional campaign to promote French cinema in the UK.The campaign, which was negotiated by Ryan Sandilas at Carat sponsorship, has been developed in association with the Institut Français and Unifrance to run across a range of British UGC cinemas.The deal… Continue reading Pearl & Dean Secures Renault For French Film Sponsorship
Mobile marketing company, Flytxt, is to launch the first ever SMS ad campaign for British Airways, to raise awareness of its official travel partnership with the Rugby World Cup.The campaign begins this weekend at the Six Nations Rugby Championship and is intended to drive sports fans to the airline’s website at ba.com. The initiative follows… Continue reading BA Teams With Flytxt For First SMS Campaign
Ofcom, the new super-regulator for the media and communications industry, is to be up and running and ready to take on its full responsibilities by mid-December this year.The regulator’s recently appointed chief executive, Stephen Carter (see Carter Set For Chief Executive Role at Ofcom), has informed staff across the five existing bodies that Ofcom will… Continue reading Ofcom To Be Fully Operational By December This Year
