The Committee Of Advertising Practice (CAP) is relaunching its advertising code to reflect the increasing importance of direct marketing in the media mix.It is hoped that the new code, entitled The British Code Of Advertising, Sales Promotion And Direct Marketing, will better reflect the multidisciplinary marketing landscape, where direct marketing and sales promotions have become… Continue reading New CAP Code Reflects Growth Of Direct Marketing
Trinity Mirror was last week’s big story in the media sector on speculation that the group may sell off the Daily Mirror, after releasing its financial results and announcing price cuts at the title would come to an end (see Bailey Moves To Stop Mirror-Sun Price War As Costs Hit £22m). The group’s new chief… Continue reading Sharewatch: Trinity Mirror Rises On Sell-Off Speculation
Emap is to promote its weekly teen celebrity magazine, Sneak, by offering its readers free ringtones for their mobile phones.The campaign, run by mobile marketing company, Flytxt, aims to reward Sneak readers by alerting them to the offer before the magazine goes on sale. Emap will also text consumers to encourage them to purchase the… Continue reading Sneak Teams With Flytxt For Ringtone Offer
Daily Mail & General Trust was seen under pressure yesterday following reports that rival Northern & Shell, publisher of Express Newspapers, is today meeting with the Office Of Fair Trading to try to break Associated Newspapers’ distribution monopoly of the London Underground. If successful the move could knock ad revenues at the Metro group, whilst… Continue reading Sharewatch: DMGT Falls On Competition Concerns
A total of twelve million viewers watched BBC4 during its first year on air, according to the BBC, but the numbers tuning in for an evening’s viewing remain relatively small.The Corporation claims that 47% of digital viewers have sampled programming on the digital arts channel since its launch in March last year (see BBC4 “Happy”… Continue reading Highs And Lows As BBC4 Celebrates First Birthday
Mobile marketing group, 12Snap, has launched a new service to enable media owners to run their mobile marketing campaigns in house.Following a new partnership with mobile software group, Add2Phone, clients will be able to plan, schedule and execute simple campaigns directly from their customer database.The partnership reflects the growing popularity of conducting mobile marketing campaigns… Continue reading 12Snap Extends Offering With In House Marketing Service
Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO.Also On MediaTel Insight Today…UK In Fourth Tier Of eMarketer’s World Broadband Comparisons The UK has been placed in a… Continue reading MediaTel Insight: ITV To Bounce Back In 2004, Says ABN AMRO
The tough advertising conditions in the US hi-tech market were largely responsible for a 24% decline in 2002 pre-tax profits at United Business Media (UBM), according to the group’s financial results released today.Overall group pre-tax profits, before goodwill and exceptionals, were down from 2001’s £95.9 million to £72.9 million last year. However, regionally, the European… Continue reading UBM Profits Fall 24% In Tough US Ad Conditions
The National Magazine Company has unveiled plans to reposition Esquire in the increasingly crowded men’s lifestyle market and is launching a national press campaign to advertise the move.The campaign, which confirms Esquire’s desire to occupy a position at the more sophisticated end of the men’s lifestyle market, follows the appointment of Simon Tiffin as editor… Continue reading Esquire Re-Positions For The Thinking Man
Mobile internet services attracted an average of 17 million page impressions per day during January, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 524 million, which represents an increase of over 100 million on December’s figure (see WAP Services… Continue reading WAP Services Reach Record Total In January
