TalkSPORT has secured L’Oreal for a special promotional campaign on its No Nonsense Sports Breakfast show.The campaign will centre around daily competitions where listeners will be invited to guess the identity of a Premiership footballer who has flat, boring and thinning hair. Listeners will be invited to enter the competition by text message.The competition will… Continue reading TalkSPORT Secures L’Oreal For New Campaign
Achieving the right cross-media balance in an ad campaign increases brand sales impact by 10 to 15%, according to new research from the Interactive Advertising Bureau (IAB).The research, based on analysis of campaigns for Kleenex tissues and Colgate toothpaste, aims to give marketers a formula for the optimal mix of interactive, TV, radio and print… Continue reading IAB Research Recommends Cross-Media Campaigns
Express Newspapers has entered the celebrity magazine market, with the launch of New magazine, which is set to hit the newstands today with a price tag of 60p.The group has remained tight-lipped about the project, which was incorrectly outed in the trade press earlier this month as Wow! magazine.Commenting in the Sunday Express, the editor… Continue reading Express Enters Celebrity Market
Future Publishing has promoted Jayne Caple to advertisement sales director of the group.Caple, who was previously deputy advertisement sales director, will replace Andrew Milbourn, who is leaving the company at the end of March to set up his own business.In a separate move, the publishing company has confirmed the appointment of Chris Spratling as retail… Continue reading Future Boosts Management Team With New Appointments
Nielsen//NetRatings has announced plans to extend its MegaPanel internet consumer panel service into the US.The consumer panel, which provides market research results based on over one million internet users, is already established in the UK, France and Germany. Marketers and advertisers utilise the system to devise strategies to maximise return on investment, from their internet… Continue reading Nielsen//NetRatings Expands MegaPanel
Virgin Radio has secured a deal with The Times to promote its season of film screenings through its Access All Areas initiative.The eight week-long bespoke campaign begins later this month and will see Virgin Radio broadcast a series of promotional trials and features in the form of movie updates. Ten ‘Film First’ movie updates will… Continue reading Virgin To Promote Film Screenings For The Times
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market. According to analysts at IMS Research, Tivo’s exit does not mean DVR failure in Europe.In its Worldwide Market for Digital Video Recorders report, IMS forecasts that 4.1 million DVR units will be shipped… Continue reading DVRs Will Thrive In Europe, Says IMS Research
ITV partners, Carlton and Granada, were both seen under pressure yesterday after Morgan Stanley cut its price target for the duo. It is understood the broker estimated that BBC channels were taking 43% of viewers in homes connected to the Freeview service, substantially weakening ITV1’s likely growth revenues.The market’s unease with the broadcasters was further… Continue reading Sharewatch: ITV Partners Rocked By Broker Comments
