The ITC has upheld complaints against a TV campaign for McDonald’s for portraying a product in a way that was likely to mislead consumers.The advertising watchdog acted after a number of viewers complained that McDonald’s Steak Premier, which was shown containing a substantial amount of dressing, peppers and onions, bore little resemblance to the ones… Continue reading ITC Grills McDonald’s Over Misleading TV Ad
The new digital terrestrial platform, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan.Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview had overtaken its now defunct predecessor, ITV Digital… Continue reading Freeview Sells Half A Million Decoders In Four Months
Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO.ITV’s share of the television market slipped below 54% in 2002 and sages are predicting a further 2% decline this… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO
Trinity Mirror was last week’s big story in the media sector on speculation that the group may sell off the Daily Mirror, after releasing its financial results and announcing price cuts at the title would come to an end (see Bailey Moves To Stop Mirror-Sun Price War As Costs Hit £22m). The group’s new chief… Continue reading Sharewatch: Trinity Mirror Rises On Sell-Off Speculation
Emap is to promote its weekly teen celebrity magazine, Sneak, by offering its readers free ringtones for their mobile phones.The campaign, run by mobile marketing company, Flytxt, aims to reward Sneak readers by alerting them to the offer before the magazine goes on sale. Emap will also text consumers to encourage them to purchase the… Continue reading Sneak Teams With Flytxt For Ringtone Offer
ABC results for the six months to December 2002 brought more good news to Condé Nast’s Glamour magazine, which recorded a 23.1% rise in circulation to 537,474 (see ABC Jul-Dec 2002: Glamour Storms Ahead Of Competition). The magazine’s success shows no signs of slowing and figures from Nielsen Media Research reveal that the market leading… Continue reading Good News For Glamour As Ad Revenue Doubles
ABC results for the six months to December 2002 brought more good news to Condé Nast’s Glamour magazine, which recorded a 23.1% rise in circulation to 537,474. The magazine’s success shows no signs of slowing and figures from Nielsen Media Research reveal that the market leading title saw ad display revenue increase by an impressive… Continue reading Good News For Glamour As Ad Revenue Doubles
The latest ABC results for the six months to December 2002 brought good news to Emap’s flagship men’s lifestyle magazine, FHM, which saw circulation increase by 8.7% year on year to well above the 600,000 mark (see ABC Jul-Dec 2002: FHM Shows Growth In Men’s Lifestyle Sector). However, figures from Nielsen Media Research indicate that… Continue reading FHM Sees Ad Revenue Slump Despite Circulation Increase
Venture Capitalist group, Candover Partners, which held takeover talks with Trinity Mirror last year, is reported to be considering making a fresh bid for the newspaper group.Candover, in partnership with another private equity group, Apax, held talks with Trinity Mirror last year about a possible deal (see Trinity Mirror Rumoured To Have Received Take-Over Bid).… Continue reading Venture Capitalist Group Mulls Fresh Trinity Mirror Bid
In terms of circulation the national press market had a less successful year in 2002 than in the previous year, when the industry was boosted by a renewed demand for news following the terrorist attacks on the United States. Overall circulation for national newspapers was down by 2.8% year on year during 2002. The daily… Continue reading National Press Market Round-Up – 2002
