The National Magazine Company has unveiled plans to reposition Esquire in the increasingly crowded men’s lifestyle market and is launching a national press campaign to advertise the move.The campaign, which confirms Esquire’s desire to occupy a position at the more sophisticated end of the men’s lifestyle market, follows the appointment of Simon Tiffin as editor… Continue reading Esquire Re-Positions For The Thinking Man
Mobile internet services attracted an average of 17 million page impressions per day during January, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 524 million, which represents an increase of over 100 million on December’s figure (see WAP Services… Continue reading WAP Services Reach Record Total In January
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December.The forecasts put UK growth slightly above total European growth,… Continue reading UK Advertising Growth Forecasts From MediaTel Insight
The Newspaper Society has today unveiled the largest piece of independent advertising effectiveness research ever undertaken by the UK regional press.The Conversion Study, which emphasises the continued importance of the regional press in the changing media landscape, tracked multimedia advertising campaigns for 26 brands in four regions of the UK and involved over 9,000 face-to-face… Continue reading Research Proves Strength Of Regional Press
Trinity Mirror was seen in focus as investors considered news that new chief executive, Sly Bailey (see Bailey Leaves IPC To Replace Graf At Trinity Mirror), has reportedly called a end to the paper’s price-cutting strategy and has refused to rule out selling titles or the group as a whole. The stock inched up 0.78%.Elsewhere,… Continue reading Sharewatch: Trinity Rises On Sell-Off Speculation
British Airways has become the first advertiser to completely take over the outdoor advertising space in London’s Waterloo station.The campaign, booked by Zenith Optimedia, will last for one month and will include ads on escalator panels, a banner surrounding the Eurostar entrance and corridor freezes.A spokeswoman for British Airways, commented: “This campaign reflects a change… Continue reading British Airways Takes Over Waterloo Station
Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year.The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in the… Continue reading Channel Five Offered £20m Annual Licence Fee Cut
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade.The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the third… Continue reading Out Of Home Billings Grew By 2.5% During 2002
Sports fans do not differentiate between brands that invest millions of pounds in sponsorship and those that simply use advertising hoardings at sporting events, according to research from Sports Marketing Surveys.The study, which was commissioned by communications consultancy, Edelman, shows that 52% of sport fans still believe that Natwest sponsors county cricket’s one day knock-out… Continue reading Research Claims Sports Sponsorship Misses The Mark
Price cuts at the Daily Mirror cost parent company Trinity Mirror £21.8 million in 2002, driving down circulation revenues by 7.6%, according to the group’s financial results released this morning.These figures follow a tabloid price war between the Mirror and arch-rival, the Sun. The cover price cuts come alongside a broader revamp and repositioning of… Continue reading Bailey Moves To Stop Mirror-Sun Price War As Costs Hit £22m
