The Newspaper Society has today unveiled the largest piece of independent advertising effectiveness research ever undertaken by the UK regional press.The Conversion Study, which emphasises the continued importance of the regional press in the changing media landscape, tracked multimedia advertising campaigns for 26 brands in four regions of the UK and involved over 9,000 face-to-face… Continue reading Research Proves Strength Of Regional Press
Daily Mail & General Trust was seen under pressure yesterday following reports that rival Northern & Shell, publisher of Express Newspapers, is today meeting with the Office Of Fair Trading to try to break Associated Newspapers’ distribution monopoly of the London Underground. If successful the move could knock ad revenues at the Metro group, whilst… Continue reading Sharewatch: DMGT Falls On Competition Concerns
British Airways has become the first advertiser to completely take over the outdoor advertising space in London’s Waterloo station.The campaign, booked by Zenith Optimedia, will last for one month and will include ads on escalator panels, a banner surrounding the Eurostar entrance and corridor freezes.A spokeswoman for British Airways, commented: “This campaign reflects a change… Continue reading British Airways Takes Over Waterloo Station
Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year.The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in the… Continue reading Channel Five Offered £20m Annual Licence Fee Cut
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade.The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the third… Continue reading Out Of Home Billings Grew By 2.5% During 2002
Sports fans do not differentiate between brands that invest millions of pounds in sponsorship and those that simply use advertising hoardings at sporting events, according to research from Sports Marketing Surveys.The study, which was commissioned by communications consultancy, Edelman, shows that 52% of sport fans still believe that Natwest sponsors county cricket’s one day knock-out… Continue reading Research Claims Sports Sponsorship Misses The Mark
Price cuts at the Daily Mirror cost parent company Trinity Mirror £21.8 million in 2002, driving down circulation revenues by 7.6%, according to the group’s financial results released this morning.These figures follow a tabloid price war between the Mirror and arch-rival, the Sun. The cover price cuts come alongside a broader revamp and repositioning of… Continue reading Bailey Moves To Stop Mirror-Sun Price War As Costs Hit £22m
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Europe is traditionally slower into and out of a downturn than the US and this is being borne… Continue reading Analysts Downgrade Global Ad Forecasts
Chrysalis has appointed wireless marketing group, Flytxt, to run SMS and online ad campaigns across its Heart and Galaxy stations.Flytxt wiil work to increase Chrysalis’ existing SMS database by 150% over the coming year, through a range of new initiatives and competitions.The first campaign, which launches next month, will invite Heart listeners to text a… Continue reading Chrysalis Secures Flytxt For Wireless Partnership
The Daily Telegraph is supporting its forthcoming redesign with an estimated £8 million worth of marketing activity, as part of a wider strategy to attract new readers.The ad campaign, created by Clemmow Hornby Inge, includes three TV executions that will air throughout March on ITV and Channel 4 and Channel Five South. There will also… Continue reading Daily Telegraph Launches Nation-Wide Ad Campaign
