Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Also On MediaTel Insight Today…Omnicom Upbeat Following Positive ResultsOmnicom, the world’s third largest advertising group, has challenged the… Continue reading MediaTel Insight: Merrill Lynch Lowers Global Ad Forecast
ITV partners, Carlton and Granada, saw shares slide yesterday, down 6.84% and 7.02% respectively. Reports suggest their propossed £2.6bn could be referred to the Competition Commission as early as next week.WPP was also seen under pressure again on Tuesday, slipping 5.01% after posting a weak set of results earlier this weak (see WPP Profits Fall… Continue reading Sharewatch: Carlton And Granada Slide Ahead Of Merger
Wars and conflict have become, rightly or wrongly, something of a media event over the past few decades, with a marked effect on media consumption and advertising. From the Sun‘s legendary “Gotcha” headline during the Falklands War, when the Argentinean ship, General Belgravia, was sunk by the British, to the more recent spectacle of the… Continue reading Feature: Advertising In The Face Of The Iraq Conflict
With so much debate about forthcoming 3G mobile telephone networks, John Clark from TeleCommunication Systems (TCS) describes the new potential for advertisers that the convergence of messaging and location-based services will bring.Imagine the scene: you are walking down Oxford Street in London when your mobile phone signals that you have received a new text message.… Continue reading NewsLine Column: Location, Location, Location!
A special double episode of Coronation Street, which marked the climax of a bloody storyline peaked at almost 20 million viewers last night.The episodes, which were shown between 7.30 and 8pm and 8.30 and 9.05pm drew an average audience of 17.6 million, providing ITV1 with a 61% audience share.The storyline has proved extremely successful for… Continue reading Coronation Street Showdown Secures Record Audience
Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion.New chief executive, Sly Bailey, will give her first presentation for the company… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002
ITV has secured used car retailer Network Q as the new sponsor of Who Wants To Be A Millionaire on ITV1 and ITV2.The deal will include all shows on ITV1 and ITV2 from March to December this year. The sponsorship will include break bumpers and credits.The sponsorship deal was negotiated by Peter Mantern at Carlton… Continue reading ITV1 Secures Network Q For Millionaire Sponsorship
Text messaging reached an all time high in January, as 102 million messages were sent on New Year’s Day, according to the latest figures from the Mobile Data Association (MDA).1.65 billion person to person text messages were sent across the four GSM networks during January. This figure brings the daily average to 53 million compared… Continue reading Text Messaging Continues To Rise In January
The Conservatives are set to pile pressure on the government to consider alternatives to the BBC license fee during the third reading of the Communications Bill today.Commenting, the Shadow Secretary of State for Culture, Media and Sport, John Whittingdale MP said: “The Licence fee is a regressive tax which bears most heavily on those on… Continue reading Conservatives Press For Reform Of BBC Licence Fee
Contrary to general opinion, the advertising market is thriving and the US economy is in better shape than many observers realise. This is according to the latest analysis from Jack Myers Report.Also On MediaTel Insight Today…Broadband Boost To UK ConnectivityUK internet subscriptions increased by 7.4% during 2002, according to figures from the Office Of National… Continue reading MediaTel Insight: US Ad Economy In Good Health, Insists Myers
