The majority of the UK’s top ten advertisers increased their expenditure year on year during 2002, according to the latest figures compiled by Nieslen Media Research and published in this week’s Marketing magazine.The data shows that Toyota increased its adspend by 77.3% year on year to over £65.5 million, followed by L’Oreal Golden, which recorded… Continue reading Top Advertisers Increase Spend During 2002
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens.Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and interactive… Continue reading Digital Technology Opens Up New Era For Cinema
Granada has secured Heinz Salad Cream as the sponsor of ITV1’s Emmerdale, in a deal worth £6 million.The six-month deal begins in May and includes sponsorship of the 30-year-old soap on ITV1 and ITV2. The tie-in will use the strapline: “It’s all going on” in an attempt to connect with viewers as they sit down… Continue reading Granada Brings Heinz Salad Cream To Emmerdale
Adshel has secured the first 15-year street furniture contract for Liverpool, in a deal worth £6.5 million.The agreement, which complements Adshel’s existing bus shelter contract with Merseyside Travel, will see the company supply 170 ad panels and 6 automatic public toilets to the UK’s fifth largest city.Commenting on the new contract, which is scheduled to… Continue reading Adshel Secures Liverpool’s First Street Furniture Contract
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Also On MediaTel Insight Today…Omnicom Upbeat Following Positive ResultsOmnicom, the world’s third largest advertising group, has challenged the… Continue reading MediaTel Insight: Merrill Lynch Lowers Global Ad Forecast
WPP was seen under pressure, slipping 0.87%, after posting a weak set of results (see WPP Profits Fall 50% In The Face Of Recession). However, the fall in share price was reasonably small, as the results were slightly ahead of bearish market expectations.Chief Executive of WPP, Sir Martin Sorrell, also warned the prospect of war… Continue reading Sharewatch: WPP Slides After Weak Results
GMG Radio is launching a new regional agency sales team to sell airtime across its group portfolio of Real Radio and Jazz FM stations.From March 1st GMG Radio Sales will service all media agencies outside the London area, while Chrysalis Radio Sales will continue to represent the group within the London agency market.GMG Radio Sales… Continue reading GMG Radio Launches New Agency Sales Team
With so much debate about forthcoming 3G mobile telephone networks, John Clark from TeleCommunication Systems (TCS) describes the new potential for advertisers that the convergence of messaging and location-based services will bring.Imagine the scene: you are walking down Oxford Street in London when your mobile phone signals that you have received a new text message.… Continue reading NewsLine Column: Location, Location, Location!
A special double episode of Coronation Street, which marked the climax of a bloody storyline peaked at almost 20 million viewers last night.The episodes, which were shown between 7.30 and 8pm and 8.30 and 9.05pm drew an average audience of 17.6 million, providing ITV1 with a 61% audience share.The storyline has proved extremely successful for… Continue reading Coronation Street Showdown Secures Record Audience
Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion.New chief executive, Sly Bailey, will give her first presentation for the company… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002
