According to analysts at IMS Research, digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market.Also On MediaTel Insight Today…Broadband Growth Takes Online Gaming To New HeightsOnline gaming has achieved unprecedented growth in Europe in the past year with new figures showing that… Continue reading MediaTel Insight: DVRs Will Thrive In Europe
WPP was seen in focus yesterday after Lehman Brothers retained its equal weight rating and Morgan Stanley raised its rating on the stock to equal-weight from underweight.The conflicting reports reflect the continued uncertainty over the rate of recovery in the European ad market. Traders appeared to take the bearish view and WPP‘s stock was seen… Continue reading Sharewatch: WPP Falls After Mixed Guidance
ITV was the only commercial broadcaster to see its share of viewing increase during the fourth quarter of 2002, according to the IPA’s latest Trends In Television report.Period on period analysis of BARB data shows that ITV’s share of viewing increased by 0.3% points to 23.9% in the three months to December 2002. Channel 4… Continue reading ITV Outperforms Commercial Rivals In Q4 2002
RAJAR has defended its diary system of radio audience measurement, following news that Kelvin MacKenzie’s The Wireless Group has commissioned a rival three-year survey using electronic measurement devices (see MacKenzie Commissions Rival Radio Audience Survey).RAJAR’s managing director, Jane O’Hara, reiterated her faith in the current system, which has provided the currency for trading radio audiences… Continue reading RAJAR Defends Diary System In Light Of Rival Research
Emap Performance has appointed former IPC group ad director for Manchester, Sandra Tinker, to the newly created role of commercial director.Tinker will be based at Key 103 in Manchester and will be responsible for driving revenue at Emap’s regional and local radio sales teams at the Castle Quay-based flagship radio station. She will work alongside… Continue reading Emap Secures Former IPC Ad Director For New Role
Granada Enterprises has secured Wella as sponsor of its new CiTV series, Girls In Love, in a deal worth £250,000.The sponsorship begins in the spring and will see the Wella’s Shaders and Toners hair colour brands promoted alongside the new comedy drama series. Girls In Love has been created for the international market and uses… Continue reading New Granada Deal Brings Wella To Girls In Love
Viacom Outdoor is launching a series of special advertising sites on the London Underground to provide commuters with breaking news headlines via SMS technology.The strategic campaign, which begins this week, has been created by Viacom Outdoor’s Impact team and MediaVest to establish The Evening Standard as a “must read” for commuters on their way home.Sixteen… Continue reading Viacom Outdoor Brings SMS News Headlines To Commuters
Sharewatch: Reuters Falls On Weak Q4 EarningsReuters was the market’s big story yesterday after posting a pre-tax loss of £493 million in its fourth quarter financial results (see Reuters Chief Sees No Signs Of Recovery As Losses Soar). The figures prompted a sell-off and the stock was seen down 11.73%.WPP was also in focus, ahead… Continue reading 18.02.03
Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.The broker is forecasting that 2003 growth will be a little stronger, at around 3% to 4%, but the ‘lacklustre macro conditions’ are likely to prevent any more… Continue reading Feature: UK Radio Ad Growth Stabilises In 2002
Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today.Also On MediaTel Insight Today…Consumer-Driven Mobile Data Revenues To Hit $71bn By 2007Consumer use of mobile phones for the transfer of data will generate revenues of $71 billion worldwide… Continue reading MediaTel Insight: Freeview Boosts Digital TV Sector
