Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Channel 4 has secured Kenco as the £1.5 million sponsor of a variety of programmes on its main terrestrial channel and digital youth channel, E4.The deal represents the first time that Channel 4 has offered such a cross platform and cross programming package. It is also Kraft Foods largest ever broadcast sponsorship agreement.The year-long sponsorship… Continue reading Channel 4 Secures £1.5m Sponsorship Deal With Kenco
Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today.Continental Research found that awareness of Freeview, which launched last autumn, has grown significantly in the last six months. Back in July 2002, only 39% of UK adults were… Continue reading Multi-Channel Sector Boosted By Freeview
The Telegraph group has formed a partnership with mobile marketing company, Brainstorm, to enable it to offer advertisers in-house SMS campaigns.The new service will build on the Telegraph’s existing print, outdoor and online advertising offering and will allow the group to further develop SMS ad initiatives.Robert Bridge, strategic development manager of the Telegraph’s new media… Continue reading Telegraph Expands Ad Portfolio With SMS Partnership
Kelvin MacKenzie’s The Wireless Group is challenging the existing method of radio audience measurement by commissioning a rival three year survey using electronic measurement devices.In the past MacKenzie has been an outspoken critic of the current RAJAR diary system of listener monitoring, claiming that it damages advertising revenue at certain radio stations by underestimating the… Continue reading MacKenzie Commissions Rival Radio Audience Survey
According to analysts at IMS Research, digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market.Also On MediaTel Insight Today…Broadband Growth Takes Online Gaming To New HeightsOnline gaming has achieved unprecedented growth in Europe in the past year with new figures showing that… Continue reading MediaTel Insight: DVRs Will Thrive In Europe
The ASA has partially upheld complaints against a Transport For London poster advertising London’s controversial congestion charge scheme.The poster, which claimed that cash generated from the congestion charge would be spent on improving transport in London, triggered 8 complaints from people claiming that motorists journey’s were unlikely to improve under the scheme.Complainants further objected to… Continue reading ASA Raps Congestion Charge Advertising
Reuters was the market’s big story yesterday after posting a pre-tax loss of £493 million in its fourth quarter financial results (see Reuters Chief Sees No Signs Of Recovery As Losses Soar). The figures prompted a sell-off and the stock was seen down 11.73%.WPP was also in focus, ahead of its results next Monday. The… Continue reading Sharewatch: Reuters Falls On Weak Q4 Earnings
Research commissioned by the Commercial Radio Companies Association (CRCA) claims that the Government’s proposals for regulating the content of local commercial radio are largely unnecessary as the majority of listeners already feel well served by the medium.The report claims that the proposals to limit the consolidation of commercial radio, put forward in the Communications Bill,… Continue reading CRCA Welcomes Report Criticising Communications Bill
Pay-for-performance search company Overture has acquired internet search engine AltaVista for £88 million in cash and stock.The company claims that the acquisition will allow it to provide additional marketing opportunities for advertisers, as well as making it possible to test and refine new products in a live setting.Overture hopes that Alta Vista’s relevant search results… Continue reading Overture Acquires AltaVista In £88 Million Deal
