Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.Also On MediaTel Insight Today…Big Spenders Roused By Press And Online AdsNewspaper and online advertising appears to have the most effect on affluent internet users in… Continue reading MediaTel Insight: DTV In Half Of European Homes By 2007
Pearson was the market’s big story after unveiling a mixed set of results yesterday. Despite reporting a 36% rise in 2002 underlying pre tax profit, the group continued to feel the effects of the ongoing ad recession. The Financial Times newspaper saw underlying sales revenue fall by 19% to £202 million in the year, whilst… Continue reading Sharewatch: Pearson Rises After Mixed Results
IPC Advertising has secured a deal with bathroom accessories company, Porcelanosa, to advertise in five of IPC’s home interest titles over a seven-month period.The deal, which was managed by IPC’s SouthBank Solutions team, will see inserts appear in Living etc, Ideal Home, Home & Gardens, Country Homes & Interiors and 25 Beautiful Homes.All aspects of… Continue reading IPC Secures Seven-Month Ad Deal For Home Interest Titles
Chris Evans’ new Saturday night entertainment show Girls and Boys limped into action with an average audience of 1.1 million this weekend.The highly publicised show, features 100 men and 100 women competing for a £100,000 prize in a live studio, is set for an initial 12 week run. Channel 4 was hoping the show would… Continue reading Channel 4’s New Saturday Night Slot Disappoints
SMG, the media group which owns Virgin Radio and Scottish Television, this morning said that it does not expect any material recovery in advertising conditions before 2004.Releasing the group’s annual financial results, chief executive Andrew Flanagan said: “Overall, we remain cautious about the outlook for 2003 and we are managing the business on the basis… Continue reading SMG Sees No Ad Recovery This Year
Cross-platform advertising strategies are becoming increasingly common in these days of fragmentation and media neutrality. With this in mind, James Papworth, ad marketing manager at IPC Prospector, suggests that planners and buyers need to look towards more altruistic research techniques to help them create effective cross-media campaigns.I was always told that to target an advertising… Continue reading NewsLine Column: The Cross-Media Menagerie
The success of Emap’s Heat magazine in the celebrity/gossip sector shows no signs of slowing, with the latest ABC figures for the six months to December revealing that the title saw circulation increase by 56.1% year on year to 554,644 (see ABC Jul-Dec 2002: Celebrity/Gossip Titles Continue To Boom). Figures from Nielsen Media Research also… Continue reading Gossip Magazines Boom As Ad Revenue Rises
The latest ABC consumer magazine figures for July to December 2002 confirmed the extent of the current obsession with the lives or the rich and famous, with IPC’s Now seeing circulation rise by an impressive 14% year on year to 630,212 (see ABC Jul-Dec 2002: IPC’s Chat Boosts Women’s Weeklies (Non-Subscribers)). Figures from Nielsen Media… Continue reading Celebrity Obsession Lifts Ad Revenue At Now
As advertisers increase the amount of money they spend on direct mail, new research claims that the marketing method is “staggeringly unpopular” with British consumers.The amount that advertisers invested in direct mail rose by 2.6% last year to almost £2,400 million and the volume of mailings increased by 5.9% to 5,233 million items (see Direct… Continue reading Research Claims Direct Mail Is Staggeringly Unpopular
The ITC has upheld complaints against a TV campaign for McDonald’s for portraying a product in a way that was likely to mislead consumers.The advertising watchdog acted after a number of viewers complained that McDonald’s Steak Premier, which was shown containing a substantial amount of dressing, peppers and onions, bore little resemblance to the ones… Continue reading ITC Grills McDonald’s Over Misleading TV Ad
