The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence
Cross-platform advertising strategies are becoming increasingly common in these days of fragmentation and media neutrality. With this in mind, James Papworth, ad marketing manager at IPC Prospector, suggests that planners and buyers need to look towards more altruistic research techniques to help them create effective cross-media campaigns.I was always told that to target an advertising… Continue reading NewsLine Column: The Cross-Media Menagerie
The success of Emap’s Heat magazine in the celebrity/gossip sector shows no signs of slowing, with the latest ABC figures for the six months to December revealing that the title saw circulation increase by 56.1% year on year to 554,644 (see ABC Jul-Dec 2002: Celebrity/Gossip Titles Continue To Boom). Figures from Nielsen Media Research also… Continue reading Gossip Magazines Boom As Ad Revenue Rises
The latest ABC consumer magazine figures for July to December 2002 confirmed the extent of the current obsession with the lives or the rich and famous, with IPC’s Now seeing circulation rise by an impressive 14% year on year to 630,212 (see ABC Jul-Dec 2002: IPC’s Chat Boosts Women’s Weeklies (Non-Subscribers)). Figures from Nielsen Media… Continue reading Celebrity Obsession Lifts Ad Revenue At Now
As advertisers increase the amount of money they spend on direct mail, new research claims that the marketing method is “staggeringly unpopular” with British consumers.The amount that advertisers invested in direct mail rose by 2.6% last year to almost £2,400 million and the volume of mailings increased by 5.9% to 5,233 million items (see Direct… Continue reading Research Claims Direct Mail Is Staggeringly Unpopular
The ITC has upheld complaints against a TV campaign for McDonald’s for portraying a product in a way that was likely to mislead consumers.The advertising watchdog acted after a number of viewers complained that McDonald’s Steak Premier, which was shown containing a substantial amount of dressing, peppers and onions, bore little resemblance to the ones… Continue reading ITC Grills McDonald’s Over Misleading TV Ad
The new digital terrestrial platform, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan.Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview had overtaken its now defunct predecessor, ITV Digital… Continue reading Freeview Sells Half A Million Decoders In Four Months
Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO.ITV’s share of the television market slipped below 54% in 2002 and sages are predicting a further 2% decline this… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO
The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group.Also On MediaTelINSIGHT Today…UK Marketing Confidence Plummets To All Time LowConfidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute… Continue reading MediaTel Insight: European Broadband Revenues On The Rise
Pearson was the market’s big story after unveiling a mixed set of results yesterday. Despite reporting a 36% rise in 2002 underlying pre tax profit, the group continued to feel the effects of the ongoing ad recession. The Financial Times newspaper saw underlying sales revenue fall by 19% to £202 million in the year, whilst… Continue reading Sharewatch: Pearson Rises After Mixed Results
