Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Europe is traditionally slower into and out of a downturn than the US and this is being borne… Continue reading Analysts Downgrade Global Ad Forecasts
Chrysalis has appointed wireless marketing group, Flytxt, to run SMS and online ad campaigns across its Heart and Galaxy stations.Flytxt wiil work to increase Chrysalis’ existing SMS database by 150% over the coming year, through a range of new initiatives and competitions.The first campaign, which launches next month, will invite Heart listeners to text a… Continue reading Chrysalis Secures Flytxt For Wireless Partnership
The Daily Telegraph is supporting its forthcoming redesign with an estimated £8 million worth of marketing activity, as part of a wider strategy to attract new readers.The ad campaign, created by Clemmow Hornby Inge, includes three TV executions that will air throughout March on ITV and Channel 4 and Channel Five South. There will also… Continue reading Daily Telegraph Launches Nation-Wide Ad Campaign
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch to Universal McCann’s comparatively exuberant 5.9%.Also On MediaTel Insight Today…US Newspaper Ad Recovery Continues In Q4 2002US newspaper advertising expenditure grew by 4.4%… Continue reading MediaTel Insight: UK Advertising Growth Forecasts
ITV partners, Carlton and Granada, saw shares slide yesterday, down 6.84% and 7.02% respectively. Reports suggest their propossed £2.6bn could be referred to the Competition Commission as early as next week.WPP was also seen under pressure again on Tuesday, slipping 5.01% after posting a weak set of results earlier this weak (see WPP Profits Fall… Continue reading Sharewatch: Carlton And Granada Slide Ahead Of Merger
Wars and conflict have become, rightly or wrongly, something of a media event over the past few decades, with a marked effect on media consumption and advertising. From the Sun‘s legendary “Gotcha” headline during the Falklands War, when the Argentinean ship, General Belgravia, was sunk by the British, to the more recent spectacle of the… Continue reading Feature: Advertising In The Face Of The Iraq Conflict
ShopFront Media has secured Guardian Newspapers Limited as the first brand to use a series of new LED ad displays that can be updated daily with live news.The LED Adsites, which are situated at 20 independent newsagents across the UK, will carry The Guardian and The Observer branding and will highlight the content of each… Continue reading ShopFront Media Secures Guardian For New Adsites
New research from media audit consultancy, Billetts, has drawn together 60 different studies of advertising recall to determine a set of ‘golden rules’ for ad effectiveness.The research, drawn from across the UK, Europe and North America, has been aggregated together in an attempt to provide media planners and buyers with global principles of advertising recall.According… Continue reading Billetts Publishes Golden Rules Of Ad Effectiveness
BARB has announced that Zenith Optimedia’s head of research, Simon Bolus, has been appointed to the newly created position of research manager at the TV audience measurement company.Bolus, who takes up the position 17 March, has served as both the IPA’s representative on BARB’s Technical Advisory Group and as chairman of the IPA’s Television Research… Continue reading BARB Appoints Zenith’s Bolus As Research Manager
UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS).The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month. This was due to a 2% decline in the number of dial-up connections.However,… Continue reading Broadband Boost To UK Connectivity
