Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year.The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in the… Continue reading Channel Five Offered £20m Annual Licence Fee Cut
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade.The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the third… Continue reading Out Of Home Billings Grew By 2.5% During 2002
BARB has announced that Zenith Optimedia’s head of research, Simon Bolus, has been appointed to the newly created position of research manager at the TV audience measurement company.Bolus, who takes up the position 17 March, has served as both the IPA’s representative on BARB’s Technical Advisory Group and as chairman of the IPA’s Television Research… Continue reading BARB Appoints Zenith’s Bolus As Research Manager
UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS).The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month. This was due to a 2% decline in the number of dial-up connections.However,… Continue reading Broadband Boost To UK Connectivity
The majority of the UK’s top ten advertisers increased their expenditure year on year during 2002, according to the latest figures compiled by Nieslen Media Research and published in this week’s Marketing magazine.The data shows that Toyota increased its adspend by 77.3% year on year to over £65.5 million, followed by L’Oreal Golden, which recorded… Continue reading Top Advertisers Increase Spend During 2002
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens.Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and interactive… Continue reading Digital Technology Opens Up New Era For Cinema
Granada has secured Heinz Salad Cream as the sponsor of ITV1’s Emmerdale, in a deal worth £6 million.The six-month deal begins in May and includes sponsorship of the 30-year-old soap on ITV1 and ITV2. The tie-in will use the strapline: “It’s all going on” in an attempt to connect with viewers as they sit down… Continue reading Granada Brings Heinz Salad Cream To Emmerdale
Adshel has secured the first 15-year street furniture contract for Liverpool, in a deal worth £6.5 million.The agreement, which complements Adshel’s existing bus shelter contract with Merseyside Travel, will see the company supply 170 ad panels and 6 automatic public toilets to the UK’s fifth largest city.Commenting on the new contract, which is scheduled to… Continue reading Adshel Secures Liverpool’s First Street Furniture Contract
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Also On MediaTel Insight Today…Omnicom Upbeat Following Positive ResultsOmnicom, the world’s third largest advertising group, has challenged the… Continue reading MediaTel Insight: Merrill Lynch Lowers Global Ad Forecast
ITV partners, Carlton and Granada, saw shares slide yesterday, down 6.84% and 7.02% respectively. Reports suggest their propossed £2.6bn could be referred to the Competition Commission as early as next week.WPP was also seen under pressure again on Tuesday, slipping 5.01% after posting a weak set of results earlier this weak (see WPP Profits Fall… Continue reading Sharewatch: Carlton And Granada Slide Ahead Of Merger
