Earlier this month the BBC’s new digital entertainment channel for young adults launched after a series of delays and setbacks. A number of strict conditions have been imposed to ensure that BBC3 remains distinct in an already crowded market, but Geoffrey Russell, director of media affairs at the IPA, discusses the wider implications of the… Continue reading NewsLine Column: BBC3 – How Was It For You?
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.According to a new report from analysts at Lehman Brothers, a failure by the BBC to move away from the alleged rampant… Continue reading BBC Set To Boost Digital Dividend
A national television advert for Marmite, featuring two men kissing, has escaped ITC censure, despite attracting 71 complaints.The ad, which is part of Marmite’s ongoing ‘you either love it or hate it’ campaign, features a male lifeguard, who has just eaten Marmite, giving a male swimmer the kiss of life. When the swimmer regains conciousness,… Continue reading Marmite Ad Escapes ITC Censure
Over 16.3 million viewers tuned in to BBC3 programming during the digital entertainment channel’s first week on air.According to the BBC, 39% of all 25 to 34 year olds sampled BBC3 programming for more than 15 minutes on terrestrial or digital channels at some point between 9 and 16 February.BBC3’s audiences across the first week… Continue reading BBC3 Programming Reaches 16.3 Million In Launch Week
There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses.Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from disposal… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar
BSkyB is launching a subscription-based website, which will broadcast video highlights of major sporting events, such as the Cricket World Cup and Premiership Football.Sky recently re-designed its website, and the new service is seen as the first step towards screening live sports events online.Stephen Nuttall, head of enterprises at Sky Sports, commented: “Sky Sports has… Continue reading Sky Takes Sporting Events Online
ITV is maximising sponsorship revenue from the forthcoming Brit awards, by adding a special interactive channel, sponsored by Pringles.The countdown programmes throughout the week and the ceremony itself, which is sponsored by Mastercard, will also feature specially branded interactive options.Digital satellite viewers will be able to view nomination and award details as well as taking… Continue reading ITV Extends Sponsorship Opportunities With Interactive Ads
Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.Also On MediaTel Insight Today…Online Newspapers Can Profit From New Payment Solutions Newspapers are failing to realize the full potential of online content because of a reluctance to… Continue reading MediaTel Insight: UK Radio Update
Analysis reveals that WPP was the media sector’s biggest decliner, down 8.15% week on week. The stock was seen under pressure following continued bearish sentiment on the sector, which has been exacerbated by a negative outlook from French peer, Havas.Elsewhere, Capital Radio was seen in focus on reports that Chris Tarrant is set to take… Continue reading Sharewatch: WPP Declines On Gloomy Market Sentiment
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services.A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an additional… Continue reading Study Reveals Burgeoning Interest In 3G
