Advertising that uses sex to sell products has fallen out of favour with consumers, according to the latest survey from the Chartered Institute of Marketing (CIM).According to the research, it seems that the days you could use a scantily clad women to sell almost anything, are coming to an end, with 46% of respondents recognising… Continue reading New Research Suggests Sex Doesn’t Sell
Earlier this month the BBC’s new digital entertainment channel for young adults launched after a series of delays and setbacks. A number of strict conditions have been imposed to ensure that BBC3 remains distinct in an already crowded market, but Geoffrey Russell, director of media affairs at the IPA, discusses the wider implications of the… Continue reading NewsLine Column: BBC3 – How Was It For You?
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.According to a new report from analysts at Lehman Brothers, a failure by the BBC to move away from the alleged rampant… Continue reading BBC Set To Boost Digital Dividend
A national television advert for Marmite, featuring two men kissing, has escaped ITC censure, despite attracting 71 complaints.The ad, which is part of Marmite’s ongoing ‘you either love it or hate it’ campaign, features a male lifeguard, who has just eaten Marmite, giving a male swimmer the kiss of life. When the swimmer regains conciousness,… Continue reading Marmite Ad Escapes ITC Censure
Over 16.3 million viewers tuned in to BBC3 programming during the digital entertainment channel’s first week on air.According to the BBC, 39% of all 25 to 34 year olds sampled BBC3 programming for more than 15 minutes on terrestrial or digital channels at some point between 9 and 16 February.BBC3’s audiences across the first week… Continue reading BBC3 Programming Reaches 16.3 Million In Launch Week
There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses.Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from disposal… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar
Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant
Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.Also On MediaTel Insight Today…Online Shopping Converts Splash Out For Christmas Over 4.4 million UK adults bought products over the internet during… Continue reading MediaTel Insight: BBC Commercialism May Have Peaked
Analysis reveals that WPP was the media sector’s biggest decliner, down 8.15% week on week. The stock was seen under pressure following continued bearish sentiment on the sector, which has been exacerbated by a negative outlook from French peer, Havas.Elsewhere, Capital Radio was seen in focus on reports that Chris Tarrant is set to take… Continue reading Sharewatch: WPP Declines On Gloomy Market Sentiment
