RevenuesThe ongoing advertising downturn continued to take its toll on ITV1 during 2002, with revenue falling by 0.8% year on year. The heavy losses experienced during 2001 continued well into 2002. However, increased bookings for the World Cup boosted revenue from May onwards, with June seeing an 11.3% year on year increase. The year ended… Continue reading Annual TV Market Round-Up 2002
Telewest Communications could be ready to merge with its cable rival NTL at the start of 2004, according to managing director Charles Burdick.In an interview with the Wall Street Journal, Burdick said that Telewest would complete financial restructuring in the second quarter and was on target to break even by the end of the year.“Our… Continue reading UK Cable Operators Could Merge Next Year
Last week’s research from the London Business School caused a bit of a stir by claiming that viewers rarely watch adverts during commercial breaks. However, Kate Sergeant, consultant at Media Audits argues that as a platform for challenging the measurement systems that form the basis for buying and selling TV advertising, the research rather misses… Continue reading NewsLine Column: Storm In A Peoplemeter
The BBC’s long awaited new digital channel for young adults, BBC3, was watched by an average of 154,000 viewers on its launch night.The digital audience peaked at 270,000 at 9pm on Sunday, as viewers tuned in to see Steve Coogan’s Paul And Pauline Calf’s Cheese And Ham Sandwich comedy show. However, just 19,000 viewers tuned… Continue reading BBC3 Launch Attracts An Average Audience Of 154,000
Media companies are failing to exploit the potential of the internet to the extent that less than 30% of revenue options are being tapped. That is according to a gathering of top online executives that took place in Zurich recently.Twenty representatives from some of Europe’s prominent web publications met last month at the IP Masters,… Continue reading Industry Chiefs Highlight Shortcomings Of Online Publishing
X-Ray, the alternative music magazine launched by Capital Radio and Swinstead Publishing, is to increase its frequency later this month, in a move that could step up the pressure on rival music titles.The non-genre specific title launched as a quarterly newsstand magazine last October in an attempt to reflect the music tastes of Capital’s alternative… Continue reading X-Ray Moves On Rivals With New Monthly Frequency
Hachette Filipacchi has bolstered its teen portfolio with appointment of new editors at Sugar and TV Hits!The move, which comes just days before the release of ABC data for the six months ending December 2002, will see Claire Irvin take over as editor of teen monthly Sugar and Helen Lamont step in as editor of… Continue reading Hachette Bolsters Teen Portfolio With New Appointments
The Telegraph Group has promoted Vanessa Welham to agency group head of sales across its portfolio of weekend magazines.The promotion will see Welham move into the number two advertising sales slot at the group, where she will report directly to magazine ad manager Rachael Drew.Welham, who was previously magazine development manager, will lead the group’s… Continue reading Welham Promoted To Top Ad Role At Telegraph Group
Virgin Radio has secured the deal to promote Sainsbury’s ‘win a million Nectar points’ competition during its Virgin Confessions evening talk show.The package has been developed as part of Virgin’s Access All Areas initiative and will include promotional trails and competitions linked to in-store activity at Sainsbury’s throughout February.On-air trailers using the strapline “Nectar-better rewards… Continue reading Virgin Secures Sainsbury’s For Nectar Promotion
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes. However, research shows that consumers may not be so readily won over.Also On MediaTel Insight Today…Consumer Approval For Online Xmas Shopping The growing popularity of online shopping in the US… Continue reading MediaTel Insight: Will Europeans Respond To MMS Marketing?
