Capital Gold has secured Telewest as the sponsor of its new breakfast show, which will broadcast across the entire Capital Gold network.The new show launches later this month and will be presented by Mick Brown, who takes over from the outgoing Mike Osman. The sponsorship will include on-air credits and promotional trailers using the strapline:… Continue reading Capital Gold Secures Telewest For Breakfast Sponsorship
Revenues at Rupert Murdoch’s global media empire, News Corporation, rose by 14% to $4.7 billion in the group’s second financial quarter, ending 31 December 2002.Net profit at the group jumped by 58% in the quarter to reach $320 million; this is despite the media and advertising downturn. Operating income rose by 48% to $729 million.News… Continue reading News Corp Profits Surge By 58% In Q2
Search-targeted marketing company, Overture, has secured an agreement to provide pay-for-performance search results for BT Openworld customers.The deal will see Overture provide search results to both BT Openworld’s business and residential customers, which total over 1.7 million.Martin Child, managing director of Overture UK, commented: “The deal with Overture allows BT Openworld to supply highly relevant… Continue reading Overture Signs Search Deal With BT Openworld
Over 68 million declarations of love will be sent via text this Friday, according to the Department Of Trade and Industry.Last year 57 million sent text messages across the UK’s four GSM networks on Valentine’s Day and the DTI estimates that over 45 million texts were sent every day in 2002.Stephen Timms, e-commerce minister, commented:… Continue reading UK To Declare Its Love Of Text On Valentine’s Day
Maiden Outdoor has struck a deal with Harlech Outdoor to market its portfolio of sites in Wales and the West Country.The deal with the region’s largest independent contractor strengthens Maiden’s portfolio outside of London with an additional 230 panels, including 210 48-sheets, 17 96-sheet billboards and three 48-sheet ultravision panels.The agreement, which takes effect from… Continue reading Maiden Outdoor Boosts Offering With New Marketing Deal
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July to December 2002 will be available to subscribers in MediaTel’s Press database. During Friday 14 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC July – December 2002
Today’s ABC figures for the six months to December 2002 are expected to show that the current fascination with celebrities shows no sign of slowing with large circulation rises for certain celebrity focussed titles.Speculation suggests that IPC’s Now magazine will increase its circulation from 570,279 to above the 600,000 mark for the July to December… Continue reading Today’s ABCs Expected To Show Growth For Celeb Titles
Yahoo has secured a deal with BT, which will offer consumers a premium personalised internet package, called Yahoo plus.The new service will feature new junk email- control features, instant messaging services, parental controls,
Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than €2.5 billion worth of online purchases from European internet sites in the final quarter of 2002.Also On MediaTel Insight Today…UK Broadband Net Penetration To Approach 40% By 2008, Says Strategy Analytics The number of… Continue reading MediaTel Insight: E-Commerce Sales Skyrocket In Q4
The ASA has upheld complaints against Twentieth Century Fox for an offensive, intrusive and misleading mobile marketing campaign used to promote Minority Report.The ad featured Tom Cruise breathing heavily and then screaming: “Where’s my Minority Report?” Do I even have one?” A voiceover then states: “Don’t miss out on your Minority Report, buy it now… Continue reading ASA Censures Fox For Offensive Mobile Marketing Campaign
