Capital Gold is launching what it claims to be the biggest ever promotion for DAB Digital radio, in an attempt to raise awareness of its digital network.From the beginning of March the group is to run an eight week campaign across its network to give away more than 100 digital radios.Every day a Capital Gold… Continue reading Capital Gold Launches Biggest Ever DAB Digital Promotion
70% of Britain’s South Asian community feels under-served by programming on terrestrial TV channels, according to research from Ethnic Focus.The research, which was commissioned by Sky, also reveals that multichannel TV penetration is significantly higher within Asian households than in the average UK household. BARB figures show that almost 44% of all UK households have… Continue reading Ethnic Viewers Turned Off By Terrestrial TV
The ITC has upheld 318 complaints against a controversial national television ad campaign for Take A Break magazine.The ad depicted a driver of a meals-on-wheels van reading the magazine while parked outside a block of flats. A voice-over said “whatever you’re doing it can wait – while you Take a Break“. As the driver continued… Continue reading ITC Upholds Complaints Against H Bauer’s Take A Break
Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant
Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2003. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul-Dec 2002: New Launches Shake-Up Teen Market
The US advertising market is currently performing much better than Europe’s, where Germany – already weak – has started to deteriorate further, according to findings by Merrill Lynch.Also On MediaTel Insight Today…US Mobile Penetration Continues To Rise At the end of 2002, 53% of the population in the 35 largest US markets subscribed to a… Continue reading MediaTel Insight: European Advertising Conditions Weakening
Advertising group, WPP was seen in focus yesterday, with stock falling 3.67% after French peer, Havas, reported a sharp deterioration in fourth-quarter European revenues.All eyes were on the magazine sector as the ABC released magazine circulation figures for July to December 2002 (see ABC Jul-Dec 2002: Success For Celebrity Magazines). Emap was seen down 1.28%.There… Continue reading Sharewatch: WPP Falls After Gloomy Outlook From Havas
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2003. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul-Dec 2002: Celebrity/Gossip Titles Continue To Boom
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2003. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul-Dec 2002: Performance By Publisher
