The ASA has upheld complaints against Twentieth Century Fox for an offensive, intrusive and misleading mobile marketing campaign used to promote Minority Report.The ad featured Tom Cruise breathing heavily and then screaming: “Where’s my Minority Report?” Do I even have one?” A voiceover then states: “Don’t miss out on your Minority Report, buy it now… Continue reading ASA Censures Fox For Offensive Mobile Marketing Campaign
Capital Radio was seen up 4.05% yesterday after JP Morgan forecast improvements in both audience figures and advertising revenue. According to the broker, the changes that Capital has been making to its shows and programming will improve listener figures in the first half of this year. JP Morgan also noted that the group is well-placed… Continue reading Sharewatch: Capital Rises After Positive Guidance
The economic downturn that has dogged the advertising industry for the last few years appears to be far from over. However, the latest figures from the Outdoor Advertising Association (OAA) show that the outdoor industry saw revenues rise by 15% year on year during the fourth quarter of 2002.This increase brings revenues back to levels… Continue reading Feature: Outdoor Sees Green Shoots Of Recovery
More than half of the people in Britain are opposed to Government plans to allow foreign ownership of UK media assets, according to research from Taylor Nelson Sofres (TNS).According to the research, commissioned by the National Union of Journalists (NUJ), 52% are against the proposal to liberalise the rules surrounding the ownership of UK media… Continue reading Public Opposed To Foreign Ownership Of UK Media
Outdoor advertising group, JCDecaux has defied ‘difficult market conditions’ to post an increase in sales for 2002.The company announced today that revenues for the final quarter increased by 3% to €440.6 million while full year sales were up 2.2% to €1577.7 million. An overall rise of 7.6% in billboard advertising (5.6% in Q4) proved advantageous… Continue reading Billboard Ads Boost Revenues At JCDecaux
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns.This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS ad… Continue reading SMS Is Most Effective Direct Marketing Method
ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider.At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would still… Continue reading ITN Appeals For Relaxation Of Ownership Laws
ITV has signed a deal with BSkyB to launch a range of interactive services and develop interactive advertising on the digital satellite platform.The deal will see the launch of new interactive applications, which will allow ITV to develop opportunities for revenue and creativity through interactive ads.According to ITV, the new platform will offer clients new… Continue reading ITV Expands Interactive Ad Prospects With BSkyB Deal
Viacom Outdoor has strengthened its senior sales team with the appointment of Martin Looney as head of client sales.Looney, formerly sport and digital sales director at the Press Association, will lead a team of seven responsible for handling the company’s major clients, which include Unilever, Nestlé and UIP.His appointment represents the completion of the company’s… Continue reading Looney Joins Viacom Outdoor As Head Of Client Sales
Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than €2.5 billion worth of online purchases from European internet sites in the final quarter of 2002.Also On MediaTel Insight Today…UK Broadband Net Penetration To Approach 40% By 2008, Says Strategy Analytics The number of… Continue reading MediaTel Insight: E-Commerce Sales Skyrocket In Q4
