According to a report in today’s Guardian, ITV chiefs Michael Green and Charles Allen are coming under increasing pressure to stand down if and when the merger of Carlton and Granada takes place.Under the terms of the deal, thrashed out in October, it was agreed that Green, who heads up Carlton, would become chairman and… Continue reading Shareholders Round On Senior ITV Executives
The latest ABC figures for national newspaper circulation reveal a positive period for the sector, which started the year on a high note, with circulation increasing by 4% during January.The largest increase in percentage terms was seen at Richard Desmond’s recently launched Daily Star Sunday, which continued to attract readers with its no-nonsense approach to… Continue reading ABC National Newspaper Round-Up January 2003
Adshel has consolidated its presence in Scotland by securing the new ten-year street furniture contract for Aberdeen, in a deal worth more than £3 million.The contract will see Adshel provide 60 new ad panels in and around Aberdeen’s main shopping street, in addition to an existing 287 opportunities across the city. The contractor will also… Continue reading Adshel Consolidates Scottish Presence With New Deal
Virgin Radio has secured the deal to promote Sainsbury’s ‘win a million Nectar points’ competition during its Virgin Confessions evening talk show.The package has been developed as part of Virgin’s Access All Areas initiative and will include promotional trails and competitions linked to in-store activity at Sainsbury’s throughout February.On-air trailers using the strapline “Nectar-better rewards… Continue reading Virgin Secures Sainsbury’s For Nectar Promotion
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes. However, research shows that consumers may not be so readily won over.Also On MediaTel Insight Today…Consumer Approval For Online Xmas Shopping The growing popularity of online shopping in the US… Continue reading MediaTel Insight: Will Europeans Respond To MMS Marketing?
Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation
Search targeted marketing has been called into question by new research which shows that majority of internet users go directly to websites, as opposed to using web-links or search engines.The research from web analysts, WebSide Story, suggests that the way consumers are using the internet is changing. As of the 3 February this year 64%… Continue reading New Research Questions Search Targeted Marketing
Commercial broadcasters are to receive a further blow later today when the Government agrees to increase the licence fee by £4 per year, giving the BBC an additional £100 million of public money.Culture Secretary, Tessa Jowell, is expected to make the announcement to Parliament later this morning, just weeks after warning that the licence would… Continue reading BBC Licence Fee Rise Set To Anger Commercial Rivals
The latest NRS figures for the six months to December 2002 reveal a broadly positive period for overall national newspaper readership.Recent coverprice rises in the broadsheet sector appear not to have affected readership, with notable gains for the majority of quality titles. The Independent and the Independent On Sunday recorded significant improvements between July and… Continue reading NRS National Newspaper Round-Up – December 2002
ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System
