Cable & Wireless was the markets big story on Thursday as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming PCCW has no intention of making… Continue reading Sharewatch: C&W Rises On Takeover Speculation
IPC’s flagship weekly women’s title, Woman’s Own, has teamed up with Turner Classic Movies in its first cross-media deal under parent company, AOL Time Warner.The deal will see Woman’s Own sponsor TCM’s Valentine season of films throughout February, which is designed to appeal to women aged between 25 and 45.As part of the agreement Woman’s… Continue reading Woman’s Own In Cross Media Deal With Turner
The IPA is set to publish a new set of guidelines on SMS marketing in response to the increasing popularity of mobile media in the advertising mix.The guidelines address the questions surrounding prior consent, opting-in, opting-out and self regulation, which are key issues in this emerging market.Nigel Gwilliam, IPA e-commerce and new media consultant, commented:… Continue reading IPA Publishes New Guidelines On Mobile Marketing
Students wishing to ease the pressure of mounting debts are being urged to use their heads as billboards to advertise brands such as FHM.Creative marketing agency, Cunning Stunts, which is best known for projecting Gail Porter’s bottom onto the Houses Of Parliament, is offering students a fee of £88 pounds a week to use their… Continue reading Students To Become Human Billboards
ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System
Maiden Outdoor is launching two new AdRail packages to provide advertisers with closer targeting and better coverage at railway stations.The company claims that the national pack of 48-sheet posters offers advertisers the first opportunity to reach rail travellers nationally, through panels at mainline stations across Britain including Manchester, Leeds, Nottingham and Glasgow.The smaller 4-sheet poster… Continue reading Maiden Expands AdRail Offering For Advertisers
New research from the Online Publishers Association (OPA) could dramatically change the way media planners approach online advertising, by suggesting they target specific consumers by day-part.Until now internet ad planning has been characterised by overall site reach, demographics and content affinity, without any particular regard for how audience dynamics change by time of day.According to… Continue reading New Research Set To Revolutionise Online Ad Planning
Just six people correctly predicted that Newcastle United would feature in the top 3 Premiership places at midnight on 3rd February and one of these optimistically thought that West Ham would also feature!The struggles of Liverpool means that just 2 people had Arsenal, Manchester United and Newcastle United occupying the top three places. So well… Continue reading MediaTel Sports Quiz: Halfway Stage Update
Granada chairman, Charles Allen, has delivered a scathing attack on the BBC, arguing that the Corporation should lose 10% of its licence fee to fund public service programming on commercial channels.Despite the fact that ITV pulled in almost £1.7 billion in revenue last year, Allen told industry figures at the Royal Television Society last night… Continue reading Granada Chairman Calls For Slice Of BBC Licence Fee
Almost half of the firms interviewed in a survey for the Institute of Directors (IoD) believe the government should provide more funds to encourage greater take-up of broadband in the business community.Also On MediaTel Insight Today…US Online Sales Rise 52% In 2002US online sales rose by 52% to $78 billion in 2002, bolstered by another… Continue reading MediaTel Insight: Companies Want Backing For Broadband
