Week on week analysis reveals a strong performance for the media sector, which was cheered by a sustained bullish market in the US and positive corporate news flow.Investors also mulled the potential implications of the Communications Bill, which was announced last week (see Government Finally Publishes Communications Bill), and was seen causing a flurry of… Continue reading Sharewatch
Classic FM has announced plans to launch a 24-hour television channel that will attempt to bring Vanessa Mae, the Opera Babes and Yo-Yo Ma to the MTV generation.The digital TV channel, which is the first to be devoted entirely to classical music, is expected to launch at the end of next month. It will feature… Continue reading Classic FM Launches Round The Clock Music Channel
Richard Desmond, owner of Express Newspapers, is reportedly planning to launch a £50 million advertising campaign next year, as part of a plan to increase pressure on rivals the Daily Mail and the Daily Mirror.According to today’s Guardian, Desmond is preparing to unveil a nationwide television ad campaign, promotional give-aways and tactical coverprice cutting to… Continue reading Desmond Plans £50m Ad Campaign To See Off Rivals
Emap has issued a publishing statement for its teenage title, Bliss, after claiming that the latest ABC figures failed to reflect the impact of its relaunch in April.According to Emap, the circulation of Bliss for January to June 2002 stands at 267,553, compared with ABC’s figure of 250,370 for the same period, which represents a… Continue reading Emap Releases Publishing Statement For Bliss
The Advertising Association (AA) and ISBA have welcomed the Government’s recently published Communications Bill as a significant step towards the self-regulation of broadcast advertising.Both groups have voiced their support for the Bill, which they feel will clear the legislative barriers to allow the extension of advertising self-regulation into the broadcast arena.Andrew Brown, director general of… Continue reading Advertising Groups Welcome Move Towards Self-Regulation
BBC World Service and BBC World are to promote their international news operations with a global ad campaign.The campaign, which is targeted at business decision makers, will run on posters in European and Asian airports. It will also feature in international business journals and newspapers.According to the BBC, the new promotion, which is based around… Continue reading BBC Launches Global Ad Campaign
Emap is planning to launch a radio version of its music TV channel, The Hits, in Scotland as part of its application for the new Glasgow FM radio licence.The Hits radio format, which is thought to be a reaction to the initial success of the TV brand on the new Freeview platform, will combine elements… Continue reading Emap Plans To Launch The Hits Format On Scottish Radio
The Department Of Health has announced that the ban on tobacco ads on billboards and in newspapers will come into force on 14 February next year.In-pack promotional schemes and marketing drives will have to cease by 14 May 2003 and the Government is considering how to regulate point of sale advertising, brand sharing and sponsorship.… Continue reading Government Puts Deadlines On Tobacco Ad Ban
MSN has launched an advertising campaign to promote Christmas shopping which includes new online features, special offers and discountsThe new promotion is based around the theme of “gift inspiration” and includes the creation of mini e-shops, which will feature across the MSN network, encouraging users to ‘click to buy.’ MSN has secured new advertising deals… Continue reading MSN Launches Christmas Ad Campaign
Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion
