Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion
The media sector was seen rising on Thursday, following Wall Street’s rally and a stream of positive results forecasts,On the corporate news front, Scottish Radio Holdings was seen in focus after posting encouraging results (see Scottish Radio Sees Brighter Start To New Year), which saw group-wide profits remaining flat year on year. However, the group… Continue reading Sharewatch
BT Openworld is launching its first broadband sports network using the Sportal brand in a bid to increase uptake of its broadband services.The Sportal OnDemand service, which is part of a joint venture with Sportal owners UKBetting, will offer subscribers a range of video-on-demand sports programming including as-live action, highlights, previews and interviews.Programming, which is… Continue reading BT Openworld Launches Broadband Sports Network
Media stocks were seen falling on Wednesday as creative accounting took centre stage once more.The radio sector was seen in focus after the Communications Bill confirmed the further liberalisation of the sector (see Government Finally Publishes Communications Bill). GWR was seen recovering some of yesterday’s losses, up 2.68%, after posting disappointing results (see GWR Losses… Continue reading Sharewatch
Stadia, the new national ad contractor set up to target sports fans at stadiums across the country, has secured mobile phone operator O2 as its first advertiser.12,500 ads for the group were placed on the back of seats at Arsenal’s Highbury stadium for their match against Tottenham Hotspur on Saturday 16 November.The seat ads were… Continue reading Stadia Secures 02 As Launch Advertiser
Richard Desmond is believed to be planning the launch of a free evening newspaper for London early next year.According to reports, Desmond, who owns the Express Newspaper Group, is set to launch the Evening Mail in the first quarter of 2003. The title would compete directly with Associated Newspapers’ Evening Standard, which currently enjoys a… Continue reading Desmond Plans To Launch New Evening Paper For London
The first instalment of this year’s Celebrity Big Brother attracted a peak of 7.9 million viewers to Channel 4 last night, breaking the opening night ratings record for the show.According to unofficial overnight figures from BARB, the programme, which saw six minor celebrities enter the Big Brother house for a ten day charity ordeal, drew… Continue reading Celebrity Big Brother Goes Down A Storm
Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom
Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch
ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues
