BBC World Service and BBC World are to promote their international news operations with a global ad campaign.The campaign, which is targeted at business decision makers, will run on posters in European and Asian airports. It will also feature in international business journals and newspapers.According to the BBC, the new promotion, which is based around… Continue reading BBC Launches Global Ad Campaign
Emap is planning to launch a radio version of its music TV channel, The Hits, in Scotland as part of its application for the new Glasgow FM radio licence.The Hits radio format, which is thought to be a reaction to the initial success of the TV brand on the new Freeview platform, will combine elements… Continue reading Emap Plans To Launch The Hits Format On Scottish Radio
The Department Of Health has announced that the ban on tobacco ads on billboards and in newspapers will come into force on 14 February next year.In-pack promotional schemes and marketing drives will have to cease by 14 May 2003 and the Government is considering how to regulate point of sale advertising, brand sharing and sponsorship.… Continue reading Government Puts Deadlines On Tobacco Ad Ban
MSN has launched an advertising campaign to promote Christmas shopping which includes new online features, special offers and discountsThe new promotion is based around the theme of “gift inspiration” and includes the creation of mini e-shops, which will feature across the MSN network, encouraging users to ‘click to buy.’ MSN has secured new advertising deals… Continue reading MSN Launches Christmas Ad Campaign
Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion
Media stocks were seen falling on Wednesday as creative accounting took centre stage once more.The radio sector was seen in focus after the Communications Bill confirmed the further liberalisation of the sector (see Government Finally Publishes Communications Bill). GWR was seen recovering some of yesterday’s losses, up 2.68%, after posting disappointing results (see GWR Losses… Continue reading Sharewatch
Stadia, the new national ad contractor set up to target sports fans at stadiums across the country, has secured mobile phone operator O2 as its first advertiser.12,500 ads for the group were placed on the back of seats at Arsenal’s Highbury stadium for their match against Tottenham Hotspur on Saturday 16 November.The seat ads were… Continue reading Stadia Secures 02 As Launch Advertiser
Richard Desmond is believed to be planning the launch of a free evening newspaper for London early next year.According to reports, Desmond, who owns the Express Newspaper Group, is set to launch the Evening Mail in the first quarter of 2003. The title would compete directly with Associated Newspapers’ Evening Standard, which currently enjoys a… Continue reading Desmond Plans To Launch New Evening Paper For London
The first instalment of this year’s Celebrity Big Brother attracted a peak of 7.9 million viewers to Channel 4 last night, breaking the opening night ratings record for the show.According to unofficial overnight figures from BARB, the programme, which saw six minor celebrities enter the Big Brother house for a ten day charity ordeal, drew… Continue reading Celebrity Big Brother Goes Down A Storm
Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom
