An average of 50 million text messages were sent each day during October taking the monthly total to an all time high of 1.54 billion, according to the Mobile Data Association (MDA).The daily average for October, which is substantially higher than the 21 million daily texts sent each day in October 2000, brings the annual… Continue reading 50 Million Text Messages A Day In October
The Government could be set to introduce more effective safeguards to prevent foreign broadcasters from flooding the British television market with imported programmes once the foreign ownership regulations have been relaxed.In a report published today, the Independent Television Commission outlines its proposals to give new super-regulator, Ofcom, the power to introduce strict guidelines to protect… Continue reading ITC Moves To Protect Content Of British TV
Sales of digital radios have increased considerably on the run-up to Christmas, prompting speculation that demand may outstrip supply.According to Videologic Systems, which produces the new radio, sales have also been boosted by the advent of the cheaper £99 model, as well as the traditional seasonal uplift. However, a spokesperson for the company dismissed speculation… Continue reading Digital Radio Sales Boom In Pre-Christmas Period
Yesterday was a day of mixed fortunes for the media sector as investors exercised an element of caution ahead of tomorrow’s pre-budget statement from the Chancellor of the Exchequer.Chrysalis, which owns the Galaxy and Heart radio stations, performed well yesterday after releasing an positive set of full-year figures and an upbeat trading statement (see Chrysalis… Continue reading Sharewatch
BTLookSmart has secured a range of new retail ad plans with high street brands and online e-tailers to provide them with search targeted marketing solutions in the run up to Christmas.The group has secured an advertising deal with Argos, which will see the high street retailer appear in banner ads and featured listings. Other high… Continue reading BT Openworld Secures Christmas Campaigns
Richard Desmond, owner of Express Newspapers, is reportedly planning to launch a £50 million advertising campaign next year, as part of a plan to increase pressure on rivals the Daily Mail and the Daily Mirror.According to today’s Guardian, Desmond is preparing to unveil a nationwide television ad campaign, promotional give-aways and tactical coverprice cutting to… Continue reading Desmond Plans £50m Ad Campaign To See Off Rivals
Emap has issued a publishing statement for its teenage title, Bliss, after claiming that the latest ABC figures failed to reflect the impact of its relaunch in April.According to Emap, the circulation of Bliss for January to June 2002 stands at 267,553, compared with ABC’s figure of 250,370 for the same period, which represents a… Continue reading Emap Releases Publishing Statement For Bliss
The ITC has upheld complaints against a TV ad for BT Openworld, which promised unlimited access to the internet.The ad, for BT’s internet call package, Openworld Anytime, depicted customers describing the benefits of the service, saying: “Because we’re not worried about the cost we just use it anytime”.However, BT changed the terms and conditions of… Continue reading ITC Finds BT Openworld Ad Misleading
ITV has unveiled research which it claims proves that TV is the most powerful communications medium.The study, which was conducted by Manchester University’s professor of psychology, Geoffrey Beattie, shows that the brain finds audio visual images easier to process than either text or audio alone.Beattie exposed participants to messages about three products, a holiday, a… Continue reading ITV Research Claims TV Is The Most Powerful Medium
Future Publishing’s recently rebranded Digital portfolio is relaunching its online presence in an attempt to increase its appeal to high-profile advertisers.Under the umbrella of the relaunched MaxPC network, Future Digital’s websites, which include maxpc.co.uk, pcplus.co.uk, pcanswers.co.uk, netmag.co.uk and iwks.com, have been redesigned to appeal to a larger online and offline audience.All of the sites have… Continue reading Future Digital Revamps Online Presence
