Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch
ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues
Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002.The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was up… Continue reading Scottish Radio Sees Brighter Start To New Year
JCDecaux has secured the contract to provide street furniture to the city of Leicester in a deal thought to be worth around £16 million in advertising revenue over the next 15 years.The contract, which was previously held by Clear Channel, consists of 500 advertising faces including bus shelters, freestanding units and a number of non-advertising… Continue reading JCDecaux Wins Leicester Street Furniture Contract
The ASA has dismissed complaints against a Channel Five poster for using bad language and being unsuitable for children.The poster was advertising the film The Matrix and used the strapline: “Special is too small a word for effects like these. Fanbleedingtastic would be closer.” Complainants objected to the use of strong language in the ad,… Continue reading ASA Dismisses Channel Five Poster Complaints
Media stocks were seen falling on Tuesday after negative economic indicators from the US, continued jitters over creative accounting in the media sector and a host of downgrades from leading London brokerage houses.GWR was seen under pressure, after posting disappointing results (see GWR Losses Deepen To £12m As Tough Market Conditions Bite), which showed a… Continue reading Sharewatch
Ministers have reportedly rejected requests from Carlton, Granada and other ITV companies to reduce their £300 million annual broadcast fees.According to a report in today’s Times, the broadcasters have been lobbying the Government to link the annual payments to their advertising revenues, which have been sizeably diminished by the ongoing recession.ITV’s current broadcast fee is… Continue reading Ministers Refuse To Bail Out ITV
Earlier this week Tony Blair promised to invest more than £1 billion of Government money in broadband technology in a bid to stimulate internet usage in the UK. Speaking at the E-Summit in London, the prime minister said: “If we want broadband to work for businesses and consumers it has to be available at the… Continue reading Broadband Britain: A Progress Report
The Government has today published the final draft of its Communications Bill, which following extensive public consultation and pre-legislative scrutiny (see Committee Advises Government To Rethink Media Ownership), contains a number of amendments.The first of these is the provision, which will be held in reserve, for the Government to force BSkyB to carry public service… Continue reading Government Finally Publishes Communications Bill
Older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research for the Chartered Institute Of Marketing (CIM).The survey, conduced by Mintel, questioned nearly 2,000 children aged between 11 and 14 about their outlook on life. Over half of the children questioned claimed that their ideas… Continue reading Steetwise Children Challenge Conventional Marketing
