Viacom Outdoor has appointed Jane Reynolds as its new head of agency sales, with responsibility for leading the groups two London agency teams.Reynolds will report to national sales director, Laura Doughty and WILL contribute to pitching new ideas and media solutions to agencies such as Zenith and OMD. She will work across Viacom Outdoors’ portfolio… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales
The Daily Telegraph has secured a deal with Microsoft, which will see the paper promote the group’s new computer package over Christmas and the New Year.Three Microsoft-sponsored 16-page tabloid supplements will run in The Daily Telegraph on Saturdays in the run up to Christmas. The first will be an advertorial and the second two will… Continue reading Telegraph Launches Microsoft Promotion
The BBC’s new digital channel, BBC Three, is to launch on Sunday 9 February following a string of delays.Stuart Murphy, controller of BBC Choice, commented: “Our research shows that Sunday is a key night for our audience and so we have decide to launch on Sunday 9 February.”The channel was originally expected to launch last… Continue reading BBC Three Announces February Launch
Media stocks were seen rising on Monday, following the broader London equity market upwards, buoyed by Wall Street’s recent bullish stance and strength across cyclical stocks.The radio sector was in focus as investors expect some mergers and acquisitions activity after the proposed liberalisation of radio ownership goes through, although US-owned Clear Channel has ruled out… Continue reading Sharewatch
Adshel has appointed Will Ramage as national sales controller for its national roadside division, to enhance the planning side of the group’s management team.Ramage was previously group head at the Adshel, prior to joining the group he spent five years at the Daily Telegraph.Adam Butterworth, sales director of Adshel, said, “Will’s appointment to the sales… Continue reading Adshel Appoints National Sales Controller
UK consumers purchase over £25 billion worth of goods through direct mail each year, according to the Direct Mail Information Service (DMIS).With total direct mail expenditure rising to £2.2 billion in 2001 and volume reaching 4.9 billion items, direct mail continues to grow, suggesting that companies are turning to the medium as a cheaper alternative… Continue reading Research Shows Direct Mail Defies Ad Downturn
The panel at MediaTel’s recent Media Question Time evening argued that it does not really matter who owns UK media companies, as a good company will run them well, whilst a poor one will fail, as consumers desert its products. With the Government’s recent decision to further liberalise ownership regulations and also to allow foreign… Continue reading NewsLine Column: Letting Consumers Vote With Their Feet
Mobile marketing company Flytxt is launching the world’s first ever global SMS text voting campaign for this year’s Miss World event.Miss World, which has this year been shunned by UK commercial broadcasters, is inviting viewers across 130 countries to vote for their favourite beauty queen via mobile phone.Each of the contestants will appear on the… Continue reading Flytxt Gives Miss World Global Text Appeal
Losses at the UK’s largest commercial radio group, GWR, have risen to £12.1 million for the six months ended 30 September 2002, in what chairman Ralph Bernard describes as a period of ‘volatile and difficult trading conditions’. Total loss for the same period in 2001 was £1.9 million.Turnover at the group remained flat year on… Continue reading GWR Losses Deepen To £12m As Tough Market Conditions Bite
The ITC has upheld further complaints against Channel 5’s early evening tabloid-style show Live With Chris Moyles for bad language.The Commission recommended that the show should use a delay mechanism in transmission, to avoid similar incidents from occurring again. Live programmes have traditionally been associated with unexpected outbursts and slip-ups, which often result in complaints… Continue reading ITC Upholds Complaints Against Live With Chris Moyles
