Times Newspapers is further developing its commercial operation with the launch of a new integrated marketing division.TNXL will be headed by former Zed Media client services director, Claire Myerscough, who will work to utilise advertising, editorial, promotions, customer data and other resources to develop bespoke marketing opportunities across The Times and The Sunday Times.Commenting on… Continue reading Times Newspapers To Launch Integrated Marketing Division
H Bauer is launching a new upmarket lifestyle magazine, called threesixtyş, aimed at people with “more money than time.”The launch issue, which will be 180-pages long, will go on sale in January with a print run of 150,000. Targeting AB(C)1 leisure seekers looking for ways to spend their free time with their partner or family,… Continue reading H Bauer To Turn Threesixtyş In Lifestyle Market
The BBC’s new digital channel, BBC Three, is to launch on Sunday 9 February following a string of delays.Stuart Murphy, controller of BBC Choice, commented: “Our research shows that Sunday is a key night for our audience and so we have decide to launch on Sunday 9 February.”The channel was originally expected to launch last… Continue reading BBC Three Announces February Launch
Week on week analysis of the media sector shows stocks under pressure as investors considered negative news from Capital Radio, and continued tension in Iraq.Cable & Wireless saw the sector’s biggest loss, down 42.83%, after announcing huge job cuts and a restructuring plan.Capital Radio was also seen under pressure after a poor set of results… Continue reading Sharewatch
Online marketers must work to boost trust and confidence among their consumers if they are to increase the success of their campaigns, according to the Chartered Institute Of Marketing (CIM).Mike Johnston, international chairman of the CIM, has called on marketing professionals to understand the implications of being trusted in order to continue doing business online,… Continue reading Online Marketers Must Work To Build Consumer Confidence
US radio group, Clear Channel, is believed to have ruled out acquiring UK radio assets through hostile bids.The Financial Times reports that Roger Parry, the chief executive of Clear Channel International, claimed that the group would only be interested in buying a UK radio operator if it was confident it could combine it with another.… Continue reading Clear Channel Rules Out Hostile UK Radio Bids
The IPA has released its latest Trends In Television report showing that last summer’s Big Brother 3 helped Channel 4 to increase its share of viewing during the third quarter of 2002.According to the report, the broadcaster has seen its share of viewing increase from 10.2% in the second quarter of 2002, to 10.4% in… Continue reading IPA TV Report Reveals Big Brother Boost For Channel 4
BT Openworld has announced a series of cut-price offers and cash-back promotions to promote its broadband services to UK businesses.The promotions, which will run to the end of the year, include waiving the initial set-up fees and equipment costs for its ‘Plug and Go’ product.Tony Harris, president of business internet services at BT Openworld, commented:… Continue reading BT Promotes Broadband To Businesses
Shadow Secretary for Culture Media and Sport, John Whittingdale, is calling on the Government to abolish the ownership regulations on ITN, following news that Carlton and Granada are keen to take control of the news operation (see Carlton And Granada Move To Take Control Of ITN).Whittingdale has branded the regulations, which will prevent Carlton and… Continue reading Whittingdale Calls For An End To ITN Ownership Rules
ITV partners, Carlton and Granada, are believed to be be planning to persuade the Government to allow them to take control of ITN, as they move closer to their £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).The existing ownership regulations are due to be relaxed in the forthcoming Communications Bill… Continue reading Carlton And Granada Move To Take Control Of ITN
