Last week the BBC finally got the go-ahead to launch its new digital youth-entertainment channel, BBC3. The commercial sector has welcomed the stringent conditions that will be imposed on the channel and is calling for them to be enforced by proposed single communications regulator, Ofcom. Ian Twinn, ISBA’s director of public affairs, explains…It was no… Continue reading NewsLine Column: Ofcom’s Role In Limiting The Damage Of BBC3
Premium brands should invest more in advertising during a recession rather than cut their marketing budgets, according to new research carried out for the Economics Committee of the Advertising Association.The ‘True Cost of Cutting Adspend’ study, which looks at leading grocery brands in three recessions during 1970 and 2001, shows that the most successful brands… Continue reading Top Brands Should Up Ad-Spend To Counteract Recession
Strong consumer magazine sales at Emap have helped offset weaker trading in the radio market in the last six months, the group reported in a trading statement this morning. This is in line with earlier indications reported on MediaTelINSIGHT.Total revenues at Emap will rise by 5% in the six months to 30 September (2% on… Continue reading Emap Remains Resilient in Tough Markets
70% of mobile phone users find text message advertising too intrusive, according to a new survey from BMRB.The latest round of ‘bytesize’ research shows that 36% of mobile phone users remember receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claim to have received text message… Continue reading 70% of Mobile Phone Users Find SMS Ads Intrusive
Sky is to re-launch its monthly magazine for Sky digital customers, re-naming the title Sky The Magazine.The re-vamped title, which is published by John Brown Citrus, will launch at the end of this month. The magazine aims to compete with newsstand titles and will contain more features and editorial. It will also feature comprehensive television… Continue reading Sky Relaunches Customer Magazine
Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer.Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity plc and Mirror Group plc.Commenting on his decision, Graf said: “After ten years… Continue reading Graf To Step Down As Chief Executive Of Trinity Mirror
Cinema admissions for August 2002 totalled 15.9 million, down 2.2 million on the same period the previous year, according to the latest figures from the Cinema Advertising Association (CAA).Despite this seasonal dip, August was a summer of sequels and the January to August 2002 period was up 16% year-on-year. Men In Black 2 took £4.8m… Continue reading August Cinema Admissions Out In The Cold
The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing
The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics.The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns hit… Continue reading More Brits Switching To Broadband
Week-on-week analysis of the media sector reflects a turbulent week of trading, hit by heavy profit-taking on fears that insurance companies are forced sellers of equities.On the corporate news front, BSkyB is in focus on the back of the announcement that chief executive of Channel Five, Dawn Airey, is to join the channel as managing… Continue reading Sharewatch
