It’s certainly no secret that the ongoing advertising downturn is forcing brand owners to experiment with less traditional types of media, and much has been written about the growth of niche markets at the expense of the fragmenting TV industry. However, until now, the increasing popularity of one fledgling sector – supermarket media – has… Continue reading Feature: It Pays For Brands To Shop Around
Interactive ad agency OMDtvi is set to launch its second campaign for make-up brand Rimmel following the success of the first campaign, which Sky claimed was the most successful in its history (see Interactive Ad Scores On Sky).The interactive activity, for Rimmel’s new Double Act foundation, will be based on sampling to build a database… Continue reading OMDtvi Gets Interactive With New Rimmel Campaign
The ASA has upheld complaints against a poster ad for Robinsons soft drinks, which depicted young children drinking Robinsons juices under water.The poster, which appeared in sports and leisure centres throughout the country, carried the slogan “new thinking new drinking”.A member of the public objected to the advert on the grounds that it was irresponsible,… Continue reading ASA Upholds Complaint Against Robinsons
ITV has retained the rights to broadcast the UEFA Champion League matches under a new deal covering the 2003 to 2006 seasons.The decision follows speculation that the BBC was planning to screen sponsors’ logos in an attempt to strengthen its bid to secure the rights to the matches, a rumour that the BBC has subsequently… Continue reading ITV Retains Champions League Rights
Radio Authority chairman, Richards Hooper, has been appointed deputy chairman of the Government’s new communications super-regulator, Ofcom.Hooper, who missed out on the job of chairman following the appointment of Lord Currie of Marylebone earlier this year (see Lord Currie To Chair New Communications Regulator) is one of five new non-executive appointments to the Ofcom board.… Continue reading Richard Hooper Joins Ofcom As Deputy Chairman
Chris Moyles’ new early-evening entertainment show, Live With Chris Moyles, has added 100,000 viewers since its debut yesterday, according to unofficial overnight figures from BARB.Last night the show, which is set in a bar in Islington’s Caledonian road, was watched by around 500,000 viewers, a 25% increase on the 400,000 who tuned in for the… Continue reading New Chris Moyles Show Pulls In The Punters For Five
Freeserve has announced that Eric Abensur is to take the post of chief executive officer following the recent departure of John Pluthero (see Pluthero Quits Freeserve For Energis).Abensur, who has been acting CEO since Pluthero’s resignation, previously worked at Freeserve as chief financial officer. Prior to this he was director of finance at France Telecom… Continue reading Freeserve Appoints New CEO To Replace Pluthero
RTL has appointed Channel Five’s head of advertising, Nick Milligan, as acting chief executive of the channel ahead of the departure of Dawn Airey at the end of the week.The channel’s owner announced yesterday that it would not be holding Airey to the one-year notice period specified in her contract and would be letting her… Continue reading Five Appoints Milligan As Acting Chief Executive
Chrysalis Radio is in advanced discussions to take control of LBC’s owner, London News Radio, from GWR Group, the group has confirmed this afternoon.No figure was cited in Chrysalis’ statement, but press reports speculate that the group will pay in the region of £25 million for LNR. However, the acquisition would be part of an… Continue reading Chrysalis To Swap Galaxy 101 For London News Radio
Media Stocks were under pressure on Monday, after a turbulent day of heavy trading brought the FTSE 100 to its knees, closing at a six-year low.Speculation surrounded whether yesterday’s “black Monday” was market capitulation, but some traders speculate shares are yet to bottom out, forecasting further profit warnings from both sides of the Atlantic as… Continue reading Sharewatch
