The BBC is cutting its established political programmes On the Record and Despatch Box and is to replace them with new shows which aim to address the issue of voter apathy, particularly among those aged under 45.The corporation is hoping the new programmes will reconnect audiences to the political process. The BBC has set a… Continue reading BBC To Re-Vamp Political Coverage To Attract Under 45s
Mobile marketing company Flytxt has launched the first on-pack SMS campaign for Carling.The campaign invites Carling drinkers to text in codes printed on the inside of over 2 million multi-pack boxes for the chance to win tickets to an exclusive Manic Street Preachers concert. After texting the code to a special number, players will instantly… Continue reading Flytxt Rolls Out On-Pack SMS Campaign for Carling
Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group.His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates World-wide (see… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship
ITV2 gained the biggest non-terrestrial football audience of the season last night for the Manchester United versus Maccabi Haifa game.Between 7.45pm and 9.30pm the UEFA Champions League game attracted an average of 1.9 million viewers, which equates to a 19.4% audience share. According to ITV, this is a bigger audience than any game featured across… Continue reading ITV2 Scores With Manchester United Coverage
November’s issue of IPC’s glossy women’s monthly, Marie Claire, is to be the biggest in the magazine’s 14-year history, with 460 pages.The bumper edition of the title will be available at newsstands from 4 October with a cover featuring Friends star Courtney Cox. The special celebrity-focused issue, which according to IPC has already generated record… Continue reading Marie Claire Goes Large With Bumper November Issue
London Taxi Promotions is rebranding as Taxi Promotions in a bid to reflect its increasing national capability.The company, which launched seven years ago, recently expanded with a subsidiary in Manchester, Birmingham, Liverpool, Manchester and Glasgow. Taxi Promotions’ managing director, Asher Moses, said: “We’ve expanded nationally in direct response to client requirements and if a client… Continue reading LTP Rebrands To Reflect National Offering
Media stocks were under pressure again on Thursday, hit by high trading volumes and profit-taking in worries that insurance companies may have been forced sellers of equities.On the corporate news front, Cordiant Communications is in focus after news chairman, Charlie Scott, is to step down. The stock was seen falling 2.94%.Elsewhere, Carlton was seen rising… Continue reading Sharewatch
BT is launching a £10 million TV advertising campaign over a 10-day period in a bid to double the weekly take-up of its broadband internet service.The campaign, called ‘Possibilities’, will run across terrestrial, cable and satellite channels from next Sunday as key part of BT’s drive to achieve 1 million ADSL broadband connections by summer… Continue reading BT To Spend £1m A Day Promoting Broadband
Guardian Newspapers has secured a major sponsorship deal with Scottish Courage that will see a special food and beer supplement appear in October’s issue of Observer Food Monthly.The 32-page Brewing Up An Appetite supplement will challenge the choice of wine as an accompaniment to food, with Alistair Little suggesting suitable beers for different meals. It… Continue reading Guardian Celebrates Beer With New Sponsorship Deal
Hachette Filipacchi has launched a new mobile marketing service across its portfolio of titles, which includes Sugar, B and TV Hits.The service will give advertisers access to a database of over 50,000 mobile records, with a broad choice of demographics including age and gender profiles. Services will include SMS push campaigns to the magazine readers,… Continue reading Hachette To Launch New SMS Marketing Service
