GWR has appointed project-based advertising agency, do:, to co-ordinate outdoor activity for four of the largest radio stations on The Mix Network.The advertising, which will be carried across all conventional outdoor media and specially conceived ambient activity, will focus on Nottingham’s 96 Trent FM, the Black Country’s Beacon FM, Reading’s 2-Ten FM and Essex FM.Commenting… Continue reading GWR Appoints New Ad Agency To Work Across The Mix
Parents are demanding to have better information about the content of TV programmes to help them regulate their children’s viewing, according to the latest research from the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC).The study, Striking A Balance: The Control Of Children’s Media Consumption, examined parents attitudes on how to monitor what… Continue reading Parents Call For Tighter TV Classification
The ITC has announced it is to support the BBC’s preferred method of transmission for its free-to air digital terrestrial television service, Freeview.The ITC is amending its technical standards to favour fewer channels and better quality, in a move which could antagonise commercial broadcasters, who fear the reduced number of channels could lead to the… Continue reading ITC Set To Back Fewer Channels On Freeview
Still flushed from the success of Heat magazine, Emap has invested £10 million in the launch of new celebrity women’s weekly title, Closer (see Emap Promotes Closer With Give-AwayThe special free preview issue leads with a feature of Catherine Zeta-Jones and how “she always puts her husband Michael first.” Then in her welcome letter, editor… Continue reading First Issue Review: Closer
The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing
The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics.The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns hit… Continue reading More Brits Switching To Broadband
Week-on-week analysis of the media sector reflects a turbulent week of trading, hit by heavy profit-taking on fears that insurance companies are forced sellers of equities.On the corporate news front, BSkyB is in focus on the back of the announcement that chief executive of Channel Five, Dawn Airey, is to join the channel as managing… Continue reading Sharewatch
JCDecaux, Europe’s largest outdoor advertising contractor, has announced half-year results showing an 8.4% rise in net profits.Net earnings group share, before goodwill and exceptional items totalled E44.1 million, an increase from E40.7 million in the first six months of 2001. EBITDA (earnings before interest, tax depreciation and amortization) was maintained at E200.2 million compared with… Continue reading JCDecaux Bullish After H1 Profits Announcement
Channel Five has secured drinks brand Carling as the sponsor of its new early evening entertainment series, Live With Chris Moyles, which is scheduled to begin at the end of September.The £500,000 sponsorship package will include opening and closing credits, break bumpers and exposure across the channel.Channel Five has called the new show the “highlight… Continue reading Channel Five Secures Sponsor For New Moyles Show
GWR’s sales house Opus has secured a deal with Dilmah Tea to sponsor Classic FM’s breakfast show.The deal, which is scheduled to start this week, will begin with a four-week sponsorship of the CD Of The Week feature. It will also be linked to a competition to win a years supply of tea and a… Continue reading Classic FM Bags Sponsorship Deal With Dilmah Tea
