Digital sports company, Rivals Digital Media (RDM), has formed a marketing partnership with Virgin Megastores to promote the music chain’s new website.Virgin will be targeting Rivals’ user base across its network of sports channels using emails and site banners to increase awareness of its own website. The music chain will also have promotional space in… Continue reading Rivals Teams Up With Virgin Megastores For Football News
Media Stocks were continuing recovering some of Monday’s crushing losses, following a dramatic upsurge on Wall Street.Equity markets across the Atlantic were uplifted by the news that Iraq had dropped restrictions on UN weapons inspectors, which calmed the widespread fear of an imminent military strike against Iraq.On the corporate newsfront, Trinity Mirror was seen in… Continue reading Sharewatch
The National Magazine Company’s director of business development and ad marketing, Tim Lucas, is leaving following a restructuring of the group’s advertising sales team.Lucas’ position will no longer exist following the shake-up and he is understood to be leaving the company to set up his own consultancy service. Lucas, who took the position a year… Continue reading Natmags Cuts Ad Marketing Role Following Sales Shake-Up
MTV’s 24-hour music channel, The Music Factory (TMF), is to be one of the first brands on the BBC/BSkyB’s digital terrestrial TV platform Freeview, due to launch later this month.The channel, which will be MTV’s only free-to-air service in the UK, claims to replicate the “rhythms and routines” of family life with dedicated music programming… Continue reading MTV To Launch The Music Factory On New DTT Platform
Condé Nast’s men’s lifestyle magazine GQ has announced the appointment of a number of high profile editorial staff in a bid to boost its image.Robert Yates, assistant editor of The Observer, will be GQ‘s new literary editor and high profile novelist, Will Self, has been signed up to write a regular column about his impending… Continue reading GQ Adds Weight To Editorial With New Additions
Channel Five has declared its desire to replace Channel 4 as the main commercial competitor to ITV.The chief executive of RTL Group, Didier Bellens, has announced that his goal is to build Channel Five into the number two commercial broadcaster after ITV.The news comes as Channel 4 has reportedly experienced one of its worst weekly… Continue reading Five Sets Its Sights On Toppling Channel 4
ITV2 has announced plans to show further Popstars: The Rivals Extra programmes on Sunday nights.There will be nine 30-minute shows which will include behind the scenes footage and extra information on the contestants. The series will be hosted by former Pop Idol runner up Hayley Evetts.ITV2 is clearly hoping to emulate the audiences it achieved… Continue reading ITV2 To Show More Popstars: The Rivals Extra Shows
Interactive television company, YooMedia, has announced a deal with Dateline to bring its dating services to digital television and mobile phones.The interactive dating service will be available to Telewest digital viewers and can be accessed by the Sky Active service. It will launch in time for January, which according to Dateline is traditionally the biggest… Continue reading YooMedia Brings Dating To Interactive TV
Search targeted marketing company, Espotting, has poached AltaVista’s Anne Lakstigala to become its European business development director.In her new role, Lakstigala, who was responsible for strategy and commercial partnerships at AltaVista, will oversee the development of Espotting’s business into new areas and across multiple platforms in Europe.Espotting’s COO, Jonathan Bunis, said: “Anne’s appointment is a… Continue reading Espotting Poaches Business Director From AltaVista
Following protracted negotiations, Rupert Murdoch’s News Corporation has agreed to buy Telepiů, the loss-making Italian pay-TV operator, from Vivendi Universal for E920 million (£580 million).Speaking at a conference in New York yesterday, Murdoch said that Telepiů was “a world class property in an untapped market without cable competition.” News Corp will take an 80% stake… Continue reading News Corp Completes Telepiu Transaction
