Emap’s dance music magazine Mixmag is launching a SMS initiative to allow readers to receive clubbing news direct to their mobile phones.The new text club, which will be promoted in the magazine, aims to build relationships with readers and create a ‘buzz’ around the monthly publication. The initiative has been designed by Flytxt, who is… Continue reading Mixmag and Flytxt Launch Interactive SMS
After lengthy negotiations Emap has confirmed that Hachette Filipacchi will maintain control of glossy women’s monthly magazine, Red.Insiders have suggested that the Emap was keen to maintain control of Red, and had increased its offer to Hachette several times in an attempt to prevent the magazine from changing hands.The future of Red has hung in… Continue reading Emap Loses Fight For Red
The mobile phone will never replace mass marketing vehicles such as TV, radio or national press, but Dan Rosen, commercial director at 12Snap, explains how SMS advertising is becoming an increasingly important part of the marketing mix.The newspaper – a pillar of British society – is consumed by tens of millions of Britons everyday. We… Continue reading NewsLine Column: Is Mobile The First Direct Mass Media?
NRS figures for the six months ending in August 2002 reveal a relatively positive period for national newspaper readership, which increased by 0.9% year on year.The most activity was seen in the broadsheet market with the Sunday Times, which recently became the official sponsor of England rugby (see Sunday Times To Sponsor England Rugby), experiencing… Continue reading NRS National Newspaper Round-Up – August 2002
GMG-owned Real Radio has expanded its sales team in Yorkshire with the appointment of Steve South as sales director and Steve Howarth as agency account manager.South, who joins from Pulse where he was managing director, will work to develop sales activity across Real Radio Yorkshire, which launched in March this year. Howarth, who joins from… Continue reading Real Radio Yorkshire Expands Sales Operation
The Daily Mirror‘s city editor, Suzy Jagger, is quitting the paper and is expected to join The Times.Jagger, who writes the Suzy In The City page, is understood to be in talks with The Times and an announcement is expected in the next couple of days.The Daily Mirror will have to re-vamp its city pages… Continue reading Mirror’s City Editor Quits For Times
Former Channel 4 boss, Michael Jackson, is being tipped as the prime candidate for the chief executive position at ITV.According to press reports, Jackson, who is currently the head of USA Networks, has signalled his interest in holding discussions with ITV bosses and could enter the running for the position left open following the departure… Continue reading Michael Jackson Tipped For ITV’s Top Job
Channel Five secured a record audience last night with 3.6 million viewers tuning into its documentary on Michael Jackson’s Face.According to unofficial overnight figures from BARB, the channel achieved a 15% share of viewing between 9pm and 10pm, the largest ever recorded at Channel Five, aside from films and football matches.The documentary, which was heavily… Continue reading Jacko Helps Five Face The Future
Week on week analysis of the media sector reveals heavy losses after a turbulent week on trading.Embattled telcom group,Telewest, saw the sector’s most significant decline, falling 25% week on week. The group is under pressure to reach a restructuring agreement with its bondholders within a month following a decision to delay a £68 million coupon… Continue reading Sharewatch
The Daily Mail & General Trust, publisher of the Daily Mail, is to remain family controlled, according to its chairman Viscount Rothermere.According to a report in today’s Times newspaper, Rothermere has no intention of changing the company’s controversial share structure that gives his family control of the voting rights. He asked: “Why should the voting… Continue reading Daily Mail & General Trust To Remain Family Owned
