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Wireless Group-owned sports radio station talkSPORT has secured Mercedez-Benz vans as the six figure sponsor of its weekend football results updates.The deal, which will run during the 2002/2003 season, will see Mercedez sponsor the half-time and full-time results round-ups during Adrian Durham’s Football First programme on Saturday afternoons.Adam Roland, sponsorship controller at talkSPORT’s sales house,… Continue reading talkSPORT Gets A Result With Mercedez-Benz Deal

The publishing assets of SMG, which were put up for sale earlier this month, have attracted considerable interest from the UK’s prominent newspaper groups but many analysts believe that the company’s valuation is excessive given current market conditions.SMG has decided to concentrate its attention on television and radio advertising and is looking to reduce debts… Continue reading Publishing Giants To Compete For SMG Titles

Internet search engine Google has launched a new cost-per-click advertising service called AdWords.The service allows advertisers to buy search terms that are closely related to their products. When a user types in the sponsored keyword a link to the advertiser’s website appears alongside a list of specially selected search terms.The product, which is available in… Continue reading Google Enters Cost-Per-Click Market

The BBC has today announced the launch of BBC7, a new digital talk-radio station for adults and children.The new station, which is due to go on air within the next few months, will feature comedy, drama and book readings. It will also broadcast a daily children’s show, called Big Toe Radio Show, which from 4pm… Continue reading BBC Launches New Digital Talk Radio Station

GWR’s sales house, Opus, has poached Daniel Cohen from rival radio group Chrysalis to head its newly restructured marketing operation.Cohen will oversee the local and national marketing teams, which have recently been merged into a single London-based operation. The restructure is designed to enable Opus to represent its brands more efficiently and Cohen will work… Continue reading Opus Poaches Cohen To Head Sales Team

MSN has announced a personnel shake-up to complement the expansion of its digital marketing and subscriptions business.The initiative will see Philippa Snare promoted to the newly created role of UK business manager and Michael Steckler become sales manager. There will also be two additions to the MSN UK sales planning team and the position of… Continue reading MSN Expands Digital Marketing Business

Former Channel 4 boss, Michael Jackson, is being tipped as the prime candidate for the chief executive position at ITV.According to press reports, Jackson, who is currently the head of USA Networks, has signalled his interest in holding discussions with ITV bosses and could enter the running for the position left open following the departure… Continue reading Michael Jackson Tipped For ITV’s Top Job

Channel Five secured a record audience last night with 3.6 million viewers tuning into its documentary on Michael Jackson’s Face.According to unofficial overnight figures from BARB, the channel achieved a 15% share of viewing between 9pm and 10pm, the largest ever recorded at Channel Five, aside from films and football matches.The documentary, which was heavily… Continue reading Jacko Helps Five Face The Future

Media Stocks joined the broader FTSE rally on Thursday, cheered by strength on Wall Street and evidence of a gilt to equity swap.The radio sector was seen in focus after Capital Radio boosted the sector with some positive guidance and the unexpected news that Chris Tarrant will stay on as host of the breakfast show… Continue reading Sharewatch

Natmags Contract Publishing is to launch a new magazine for frequent flyers called Emporium.The magazine, which is due to be released this November, will be published half-yearly and will be linked to airport operator, BAA’s WorldPoints loyalty scheme. November’s launch issue, will contain fashion, beauty, entertainment and Christmas gifts. It will also include information about… Continue reading Natmags Contract Publishing Secures BAA Deal