Interactive television company, YooMedia, has announced a deal with Dateline to bring its dating services to digital television and mobile phones.The interactive dating service will be available to Telewest digital viewers and can be accessed by the Sky Active service. It will launch in time for January, which according to Dateline is traditionally the biggest… Continue reading YooMedia Brings Dating To Interactive TV
Search targeted marketing company, Espotting, has poached AltaVista’s Anne Lakstigala to become its European business development director.In her new role, Lakstigala, who was responsible for strategy and commercial partnerships at AltaVista, will oversee the development of Espotting’s business into new areas and across multiple platforms in Europe.Espotting’s COO, Jonathan Bunis, said: “Anne’s appointment is a… Continue reading Espotting Poaches Business Director From AltaVista
Following protracted negotiations, Rupert Murdoch’s News Corporation has agreed to buy Telepiů, the loss-making Italian pay-TV operator, from Vivendi Universal for E920 million (£580 million).Speaking at a conference in New York yesterday, Murdoch said that Telepiů was “a world class property in an untapped market without cable competition.” News Corp will take an 80% stake… Continue reading News Corp Completes Telepiu Transaction
Four UK radio operators released trading figures last week, with revenues showing that conditions remain pretty tough, with no obvious, strong upturn visible at present.Capital Radio has announced that revenues were down 2% in the year to September, whilst the six month period showed a growth of 2%. Scottish Radio Holdings posted a 2% drop… Continue reading Feature: UK Radio Trading Figures Comparisons
ITV2 is launching a Blind Date spin-off show called Blind Date: Kiss and Tell, which will air on Sunday nights at 10pm.The new show, which will be presented by Sarah Cawood and Brendan Courtney, launches next weekend and will include behind the scenes gossip and video diaries filmed by the contestants.Commenting on the new show,… Continue reading ITV2 launches Blind Date Spin Off Show
Media Stocks experienced heavy losses on Monday, falling victim to the broader volatility as World markets plummeted.Corporate profit woes, weakness in the UK insurance sector and the continued threat of military action in Iraq weighed on sentiment. Wall Street experienced its worst quarterly performance since the stock market crash of 1987 and the FTSE 100… Continue reading Sharewatch
Despite the ongoing advertising downturn marketing professionals received a 4% average pay increase last year, according to the annual salary survey carried out by the Chartered Institute of Marketing (CIM).However, the gap between male and female marketing directors is widening, with women getting paid 12.9% less than their male counterparts, compared with a 10.4% gap… Continue reading Marketing Salaries Defy Advertising Downturn
Emap’s dance music magazine Mixmag is launching a SMS initiative to allow readers to receive clubbing news direct to their mobile phones.The new text club, which will be promoted in the magazine, aims to build relationships with readers and create a ‘buzz’ around the monthly publication. The initiative has been designed by Flytxt, who is… Continue reading Mixmag and Flytxt Launch Interactive SMS
After lengthy negotiations Emap has confirmed that Hachette Filipacchi will maintain control of glossy women’s monthly magazine, Red.Insiders have suggested that the Emap was keen to maintain control of Red, and had increased its offer to Hachette several times in an attempt to prevent the magazine from changing hands.The future of Red has hung in… Continue reading Emap Loses Fight For Red
The mobile phone will never replace mass marketing vehicles such as TV, radio or national press, but Dan Rosen, commercial director at 12Snap, explains how SMS advertising is becoming an increasingly important part of the marketing mix.The newspaper – a pillar of British society – is consumed by tens of millions of Britons everyday. We… Continue reading NewsLine Column: Is Mobile The First Direct Mass Media?
