GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 and around Fantasy Evening Concerts… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week.According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1% last… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
Real Radio has announced it is to launch a £1 million ad campaign to promote its stations in Wales, Yorkshire and Scotland.The adverts, which will run on HTV, Yorkshire television and on Channel 4 in Scotland, will be customed for each region and will be supported by heavy-weight poster activity. The campaign has been designed… Continue reading Real Radio Launches Major TV Ad Campaign
BBC Magazines has secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group.The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine offering readers the chance to win a Mark Warner Holiday or one of 4,000 comedy DVDs from… Continue reading BBC Magazines Secures Six Figure Deal With Suzuki
Just Media has planned and bought a six-figure mixed media campaign for technology and IT services company, Morse Group.The campaign, which is designed to raise awareness of the company’s IBM division, will run until the end of October and will target business travellers and commuters with a combination of outdoor, ambient and press activity.In an… Continue reading Just Media Arranges Six-Figure Campaign For Morse
Digital sports company, Rivals Digital Media (RDM), has formed a marketing partnership with Virgin Megastores to promote the music chain’s new website.Virgin will be targeting Rivals’ user base across its network of sports channels using emails and site banners to increase awareness of its own website. The music chain will also have promotional space in… Continue reading Rivals Teams Up With Virgin Megastores For Football News
Media Stocks were continuing recovering some of Monday’s crushing losses, following a dramatic upsurge on Wall Street.Equity markets across the Atlantic were uplifted by the news that Iraq had dropped restrictions on UN weapons inspectors, which calmed the widespread fear of an imminent military strike against Iraq.On the corporate newsfront, Trinity Mirror was seen in… Continue reading Sharewatch
The National Magazine Company’s director of business development and ad marketing, Tim Lucas, is leaving following a restructuring of the group’s advertising sales team.Lucas’ position will no longer exist following the shake-up and he is understood to be leaving the company to set up his own consultancy service. Lucas, who took the position a year… Continue reading Natmags Cuts Ad Marketing Role Following Sales Shake-Up
MTV’s 24-hour music channel, The Music Factory (TMF), is to be one of the first brands on the BBC/BSkyB’s digital terrestrial TV platform Freeview, due to launch later this month.The channel, which will be MTV’s only free-to-air service in the UK, claims to replicate the “rhythms and routines” of family life with dedicated music programming… Continue reading MTV To Launch The Music Factory On New DTT Platform
Condé Nast’s men’s lifestyle magazine GQ has announced the appointment of a number of high profile editorial staff in a bid to boost its image.Robert Yates, assistant editor of The Observer, will be GQ‘s new literary editor and high profile novelist, Will Self, has been signed up to write a regular column about his impending… Continue reading GQ Adds Weight To Editorial With New Additions
