BT is launching a £10 million TV advertising campaign over a 10-day period in a bid to double the weekly take-up of its broadband internet service.The campaign, called ‘Possibilities’, will run across terrestrial, cable and satellite channels from next Sunday as key part of BT’s drive to achieve 1 million ADSL broadband connections by summer… Continue reading BT To Spend £1m A Day Promoting Broadband
Guardian Newspapers has secured a major sponsorship deal with Scottish Courage that will see a special food and beer supplement appear in October’s issue of Observer Food Monthly.The 32-page Brewing Up An Appetite supplement will challenge the choice of wine as an accompaniment to food, with Alistair Little suggesting suitable beers for different meals. It… Continue reading Guardian Celebrates Beer With New Sponsorship Deal
Hachette Filipacchi has launched a new mobile marketing service across its portfolio of titles, which includes Sugar, B and TV Hits.The service will give advertisers access to a database of over 50,000 mobile records, with a broad choice of demographics including age and gender profiles. Services will include SMS push campaigns to the magazine readers,… Continue reading Hachette To Launch New SMS Marketing Service
The Chrysalis-owned Galaxy Network is to launch a new weekly consumer magazine, called Galaxy Out There.The magazine, which is scheduled to launch in November 2002, will have an initial print run of 500,000 copies and will be distributed through Galaxy’s five regional transmission areas: South Wales and the West, Birmingham, Manchester and Yorkshire, as well… Continue reading Chrysalis Launches Galaxy Spin-Off Magazine
AOL has appointed Phillip Rowley to the newly created position of president and chief operating officer of its European operations.Rowley, formerly AOL Europe’s chief financial officer, will oversee the company’s corporate and operational functions in the UK, France and Germany. He will report to Michael Lynton, president of AOL Time Warner International and CEO of… Continue reading AOL Europe Appoints New President And COO
The Sunday Times is to become the official newspaper of England Rugby after securing a three-year joint sponsorship deal with the Rugby Football Union.The deal will give the Sunday Times exclusive sponsorship rights across the Zurich Premiership and England international matches throughout the season. It will include advertising rights to match programs and perimeter banners… Continue reading Sunday Times To Sponsor England Rugby
Emap is spearheading the launch of its new women’s title, Closer, (see Emap Gets Closer To Women’s Market With New Launch), by giving away over 1 million free copies of the magazine via door drops and promotions at key outdoor locations.Distribution will be organised around the four major TV regions: Carlton, Central, Granada and Yorkshire.… Continue reading Emap Promotes Closer With Give-Away
Justin Sampson, managing director of the RAB, has sent a letter to advertisers and agencies defending RAJAR’s diary system of audience measurement against recent attacks made by Wireless Group chairman and chief executive, Kelvin MacKenzie (see MacKenzie Renews Criticism Of RAJAR’s Diary System).In the letter, Sampson concedes that there are “potentially valuable” aspects to the… Continue reading RAB Defends RAJAR’s Diary System Against Criticism
JCDecaux, Europe’s largest outdoor advertising contractor, has announced half-year results showing an 8.4% rise in net profits.Net earnings group share, before goodwill and exceptional items totalled E44.1 million, an increase from E40.7 million in the first six months of 2001. EBITDA (earnings before interest, tax depreciation and amortization) was maintained at E200.2 million compared with… Continue reading JCDecaux Bullish After H1 Profits Announcement
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
