With the advertising downturn putting the squeeze on marketing budgets and companies demanding greater return on investment from their advertising campaigns, Kevin Kerrigan, COO of online tailored directory and search solutions company BTLookSmart, looks at how search targeted marketing is becoming an increasingly attractive option.“Stuck in a rut” was the Financial Times‘ description of UK… Continue reading NewsLine Column: A New Phenomenon In Advertising?
The Advertising Association’s 2002/03 Media Pocket Book has been published this week by the World Advertising Research Center. The book, which contains data from sources including BARB, Mediaedge:cia, Jupiter MMXI and Nielsen Media Research, contains mixed news for the media industry, which is still suffering from the downturn in advertising revenue.According to the Media Pocket… Continue reading Mixed News For Media Industry In AA Pocket Book
John Pluthero, founder and chief executive of internet service provider, Freeserve, is leaving the company to become the next CEO of telecoms group Energis.Pluthero was instrumental in the establishment of Freeserve while head of strategy at Dixons, from which it was born. He oversaw the group’s acquisition by French internet company Wanadoo (see Freeserve Sold… Continue reading Pluthero Quits Freeserve For Energis
A promotion for EasyJet’s low cost flights was the most recognisable poster campaign to run across Maiden’s AdRail network in the first half of 2002, according to research from the outdoor contractor.The campaign, which was booked by posterscope, ran across the AdRail six-sheet network during April and according to Maiden, achieved “unrivalled standout” due to… Continue reading EasyJet Tops Maiden’s AdRail Recognition Survey
Online cross-marketing deals are successful in increasing web traffic to the sites involved, according to new research from Hitwise.Monthly figures from the electronic intelligence company show that a deal between online travel agent Lastminute.com and UK ticket retailer Thetrainline.com, which saw the companies promote each other’s services, led to an increase in web traffic to… Continue reading Thumbs Up For Online Cross-Marketing Deals
Future Publishing is giving away an all-expenses paid, three month place at an LA music school as well as guitars, amplifiers and effects equipment as part of the celebration of Total Guitar’s 100th issue.The prize is the largest ever given away by the 8 year old title, which is the largest selling guitar magazine in… Continue reading Total Guitar Plans Centenary Issue Giveaway
The events programme for the Guardian Edinburgh International Television Festival 2002 (GEITF) has been announced with a range of industry figures including Stuart Prebble, David Liddiment, Richard Eyre and Kevin Lygo now confirmed to appear alongside keynote speakers, Mark Thompson (see Bertelsmann Chief To Present Worldview At GEITF) and Thomas Middelhoff (see Bertelsmann Chief To… Continue reading GEITF 2002 Events Programme Announced
Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV.According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million.Carlton Communications has already been linked with a… Continue reading SMG May Offload TV Business
It was a poor week for media companies last week with the continuing turbulence of the US and UK markets having a negative affect on media stocks. Week on week analysis shows that GWR and Maiden saw the most significant downward movement. The former slipped 12.37% week on week to close at £2.09, and the… Continue reading Sharewatch
BMP DDP and Viacom Outdoor have worked together to produce the UK’s longest static advert, in the newly refurbished Trav-o-lator tunnel at Bank Tube station in London. The ad, unveiled today, sees American Airlines return to using the location, this time for 18 months.The tunnel design features the 50 states of America, while highlighting the… Continue reading UK’s Longest Static Ad Unveiled By American Airlines
